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by Doug Ward
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www.farmradio.org
BREATHING NEW LIFE INTO OLD RADIOFARM RADIO INTERNATIONAL'S EXPERIENCE WITH PARTICIPATORY RADIO CAMPAIGNS AND WHAT THAT MEANS FOR EXTENSION SERVICES
DOUG WARDFarm Radio International / Radios Rurales Internationales
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Click the speaker to
listen to farm radio
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Radio Scripts
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Farm Radio Weekly
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Training
Photo: David Mowbray
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Barza – Online Community
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Farm Radio’s reach
• 393 radio partners• 39 countries in sub-Saharan Africa• 2,400 Farm Radio Weekly subscribers
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AFRRI - The African Farm Radio Research Initiative
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AFRRI at a glance
• 5 countries– Mali, Ghana, Uganda, Tanzania, Malawi
• 25 radio stations (5 per country)• 4 communities each• 40 HH interviews• Total: 4,000 farmer surveys
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• Active Listening Community (ALC)
• Passive Listening Community (PLC)
• Control Community (CC)
Types of communities
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Results
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Results
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Results
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Results
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Results
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Results
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Extension is important
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“ ”An estimated 160 million extension hours were provided to farmers through these 15 PRCs at an average cost of $0.05 per extension hour!
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“ ”In terms of cost effectiveness, the average per-adopter price of this methodology ranges from $0.30 to $3.00, with an average cost of about $1 per adopter.
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Why does it work?
• Uses radio and associated ICTs
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Why does it work?
• Starts with farmers
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Why does it work?
• Features farmers on air - respectfully
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Why does it work?
• Uses dramatic progression
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Why does it work?
• Encourages a public decision to adopt (yes or no)
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Why does it work?
• Features farmers explaining implementation
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Why does it work?
• Celebrates success
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Lessons Learned
• Bring farmer into the development discussion
• Serve whole needs of farmer• Serve women farmers• Farmers need regular radio as well as
PRCs• Development activities need SMART
outcomes• Knock heads together• Find the will!
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Contact Farm Radio
Arusha, Tanzania
(Africa HQ)
141C Radio Road,
Njiro Hill, P.O. Box 16604,
Arusha, Tanzania
Tel/Fax: +255 732 978 997
mkingamkono@farmradio.org
Bamako, Mali
(French W. Africa)
Niamakoro Cité UNICEF
Rue 270, Porte 172
Bamako, Mali, BPE 84
Tel: +223 202 095 17
modiboc@farmradio.org
Accra, Ghana
(English W. Africa)
c/o WUSC-Ghana
PO Box AH 1265
Achimota-Accra, Ghana
Tel: +233.302.511.029
Fax: +233.302.518.77
bfiafor@farmradio.org
Addis Ababa, Ethiopia
P.O. Box 19084
Addis Ababa,
Ethiopia
Tel: +251 911 642 430
fnadew@farmradio.org
Kampala, Uganda
P.O. Box 4014,
Plot 242, Block 250, Estella Apartments,
Bunga Hill Road
Kampala, Uganda
Tel: +256 312 265 541
ayotn81@yahoo.com
Lilongwe, Malawi
Farm Radio International is a
strategic partner with Farm Radio
Malawi
rchapota@farmradiomw.org
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Field Offices
Head Office
Ottawa, Ontario, Canada
1404 Scott Street,
Ottawa, Ontario,
Canada, K1Y 4M8
Tel: 613 761 3650
Fax: 613 798 0990
info@farmradio.org
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