The rise of the sharing economy

The rise of the sharing economy

29/9/2017Ivan Ivanković, Operations & Logistics Manager, Uber

The most boring presentation about sharing economy you'll ever hear

29/9/2017Ivan Ivanković, Operations & Logistics Manager, Uber

Hi

Operations & Logistics Manager @Uber

Previously worked as a consultant (Munich

Partners), startup-founder (Squee, Prosper

Consulting), corporate new business

developer (Hrvatski Telekom).

ivan.ivankovic@uber.com

@jokica125

“Where there's a will, there's a way”

Agenda➔ What’s sharing economy?

➔ Good, bad and ugly -examples

➔ Impact on society

➔ The future of sharing economy

➔ Conclusion

➔ Q&A

Agenda➔ What’s sharing economy?

- Definition- Prerequisites- Why now?

➔ Good, bad and ugly -examples

➔ Impact on society

➔ The future of sharing economy

➔ Conclusion

➔ Q&A

Granting temporary access to underutilized assets in ways that bypass traditional ownership and pricing models

Definition - Prerequisites - Why now?

What can be considered sharing economy?

Definition - Prerequisites - Why now?

What can be considered sharing economy?

Business model is hosted through digital platforms

Definition - Prerequisites - Why now?

What can be considered sharing economy?

Business model is hosted through digital platforms

Transactions are completed through a variety of methods that offer access over ownership

Definition - Prerequisites - Why now?

What can be considered sharing economy?

Deeper social interactions compared to traditional methods of exchange

Business model is hosted through digital platforms

Transactions are completed through a variety of methods that offer access over ownership

Definition - Prerequisites - Why now?

What can be considered sharing economy?

Deeper social interactions compared to traditional methods of exchange

Business model is hosted through digital platforms

Transactions are completed through a variety of methods that offer access over ownership

Definition - Prerequisites - Why now?

Product becomes more valuable as more users use it - network effect

Why did it happened?

Definition - Prerequisites - Why now?

Why did it happened?

Definition - Prerequisites - Why now?

Purchasing power

reduced during

recession

Why did it happened?

Definition - Prerequisites - Why now?

Purchasing power

reduced during

recession

Saturation of crappy

products

Why did it happened?

Definition - Prerequisites - Why now?

Purchasing power

reduced during

recession

Saturation of crappy

products

Social - local -

mobile revolution

Why did it happened?

Definition - Prerequisites - Why now?

Purchasing power

reduced during

recession

Saturation of crappy

products

Technology enabled

peer - review

systems to build

trust/quality

Social - local -

mobile revolution

Why did it happened?

Definition - Prerequisites - Why now?

Purchasing power

reduced during

recession

Saturation of crappy

products

Technology enabled

peer - review

systems to build

trust/quality

New consumer

mindset

Social - local -

mobile revolution

Agenda➔ What’s sharing economy?

➔ Good, bad and ugly -examples

- Key sectors- Uberisation- Cautionary tale

➔ Impact on society

➔ The future of sharing economy

➔ Conclusion

➔ Q&A

Who’s next?

Key sectors - Uberisation - Cautionary tale

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

Financial services

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

Financial services People/skills

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

Financial services People/skills Accommodation

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

Financial services People/skills Accommodation Mobility

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

Financial services People/skills Accommodation Mobility Logistics

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

-Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO

Financial services People/skills Accommodation Mobility Logistics

Education

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO

- Belle

- Clineeds

- Heal

- Cohealo

- MedZed

- True North

- PatientGrade

Financial services People/skills Accommodation Mobility Logistics

Education Health industry

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO

- Belle

- Clineeds

- Heal

- Cohealo

- MedZed

- True North

- PatientGrade

- Growington

- Cookening

- Feastly

- Foodsharing

- Kitchensurfing

- GrowUp

- Casserole Club

Financial services People/skills Accommodation Mobility Logistics

Education Health industry Household goods

Who’s next?

Key sectors - Uberisation - Cautionary tale

- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO

- Belle

- Clineeds

- Heal

- Cohealo

- MedZed

- True North

- PatientGrade

- Growington

- Cookening

- Feastly

- Foodsharing

- Kitchensurfing

- GrowUp

- Casserole Club

- Swap.com

- Popcorn Time

- Humbolt

- Groupmuse

- Periscope

- Instagram

- Wikitribune

Financial services People/skills Accommodation Mobility Logistics

Education Health industry Household goods Multimedia

On AngelList 526 COMPANIES include “Uber for X” in their listings

Key sectors - Uberisation - Cautionary tale

Homejoy

A home-cleaning marketplace company who provide cleaning services by using independent contractors.

- Customers only used the initial promotional offer.

- Expansion to other markets happen too fast

- Not allowed to train the independent contractors

Key sectors - Uberisation - Cautionary tale

Source

Exec

Exec was meant to provide errand runners to do any kind of random jobs.

- Serve all possible jobs and had to hire errand runners for different skills which proved costly in the end

- Unit Economics gone wrong, service fee couldn’t cover customer acquisition, customer service, and recruiting sufficient supply, refunds

Key sectors - Uberisation - Cautionary tale

Source

Cherry

An on-demand car wash service, allows customers to park anywhere, check in online, and have their car washed where they left it.

- Inability to maximize revenue as people are not washing car that often

- Scaling in the real world turned out to be much harder, more expensive, and time-consuming

Key sectors - Uberisation - Cautionary tale

Source

Agenda➔ What’s sharing economy?

➔ Good, bad and ugly -examples

➔ Impact on society- Benefits- Regulatory, legal & tax - Consumer challenges

➔ The future of sharing economy

➔ Conclusion

➔ Q&A

Benefits of

sharing

economy

on society

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Technology advances faster than regulation

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Technology advances faster than regulation

Regulatory considerations

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Technology advances faster than regulation

Regulatory considerations

Management of unconventional workforce

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Technology advances faster than regulation

Tax complianceRegulatory considerations

Management of unconventional workforce

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Trust is one of main enablers of sharing economy

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Trust is one of main enablers of sharing economy

Consumer trust and safety

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Trust is one of main enablers of sharing economy

Consumer trust and safety

Consistency in service quality

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Trust is one of main enablers of sharing economy

Security and risk mitigation

Consumer trust and safety

Consistency in service quality

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

Agenda➔ What’s sharing economy?

➔ Good, bad and ugly -examples

➔ Impact on society

➔ The future of sharing economy

- 10-20x growth- What with the incumbents?- Not too distant future

➔ Conclusion

➔ Q&A

Sharing economy sectors

Traditional industry sectors

5%

95%

50% 50%

2013 2025

Source

In 2013 sharing economy was $15bn and can grow to $335bn in 2025

10-20x GROWTH OF THE SHARING ECONOMY IS POSSIBLE AND HIGHLY LIKELY

10-20x growth - Incumbents - Future

Who is disrupting your industry behind your back?Become antifragile or die

Source

10-20x growth - Incumbents - Future

What are the

unexpected

benefits of

self-driving

vehicles?

10-20x growth - Incumbents - Future

10-20x growth - Incumbents - Future

Centralised

10-20x growth - Incumbents - Future

Centralised Decentralised

10-20x growth - Incumbents - Future

Centralised Decentralised Bitcoin

10-20x growth - Incumbents - Future

Centralised Decentralised Bitcoin

Is the blockchain future of sharing economy?

Agenda➔ What’s sharing economy?

➔ Good, bad and ugly -examples

➔ Impact on society

➔ The future of sharing economy

➔ Conclusion

➔ Q&A

TL;DR- Sharing economy is built around

trust and underutilized assets

- Ownership over things becomes

burden in today's life

- Uberisation is happening across all

sectors

- We are all responsible for sharing

economy to be net positive

- Companies have to become

antifragile or else they’ll be displaced

Agenda➔ What’s sharing economy?

➔ Good, bad and ugly -examples

➔ Impact on society

➔ The future of sharing economy

➔ Conclusion

➔ Q&A

Thank you for listening

ivan.ivankovic@uber.com@jokica125

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