The Reach of Intelligent Freight Technologies

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The Reach of Intelligent Freight Technologies

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The term “Big Data” is one of those BS bingo words everyone is touting in the freight world, even I have written a lot about it in the past. All in all, it is about applying technology or modernizing the way business is done in the industry with the use of technological advances.

Unfortunately, the freight industry has not fully started using or

benefiting from digitalization as compared to other industries.

The industry is slowly, but surely realizing that it must understand and adapt to the many technologies that have been specifically developed for the freight industry.

Such adaptability to technological advances allows these companies to differentiate themselves from the crowd and be competitive against their peers.

Technologies adapted in the freight industry are designed to allow shippers and logistics service providers alike to plan, procure, arrange, facilitate and move freight shipments reliably and competitively.

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These technologies are designed to create maximum visibility of the

shipment to the customer and also provide transparency in their freight dealings and help them understand the complexity of the transportation

and logistics world.

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Freight Technology Options

Intelligent freight technologies offer customers many options to achieve

visibility in the form of:

AIS - Automatic Identification System

Container Track & Trace

Big & Real time Data

Smart Containers

Mobile Apps

Ocean freight rate benchmarking platforms

Online Marketplaces

Benefits of Intelligent Freight Technologies

The strategic use of intelligent freight technologies has been proven to yield time and cost benefits to customers.Two main areas that can benefit from using the right freight technology are :

Increasing efficiency and productivity of freight movement

Improving service reliability and customer service

Intelligent freight technologies offer customers many options to achieve

visibility in the form of:

Increase in Efficiency and Productivity

Suppliers can reap both qualitative and quantitative benefits by improving the reliability of their cargo movement, delivery and customer service.

Reliability trounces price and speed at every turn and leads to customer loyalty, referrals, recommendations and repeat business.

Intelligent freight technologies can improve both visibility and provide an opportunity to track, pre-empt and control shipments better.

Intelligent freight technology can benefit both the private (shipping

lines, logistics service providers) and public sector (ports, road and rail

haulage systems) because the success of a global industry like

shipping and freight relies heavily on the cooperation of these two sectors.

Adapting & Understanding

Technology | Easier Said Than Done

Increasing efficiency and productivity of freight movement

Improving service reliability and customer service

The world is progressing with

many technological advances and so

should the freight industry. We must all understand and adapt to the many technologies that

have been specifically

developed for the freight industry.

Rather than thinking of these intelligent freight technologies as the beginning of the end and a disruptor to everyday business, all sides of the industry must consider this as the beginning of the era of freight technologies.

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