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The Quiet Revolution of Visual Communications in the Western Enterprise
Izmailovo AlphaMoscowApril 6th, 2012
Richard NorrisProgram ManagerWainhouse Research
© 2011 Wainhouse Research, Inc. All rights reserved.
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Agenda• Some History• The Millenium Age of Conferencing (2000-now)• What’s happening in the Enterprise today and what’s
driving the changes• The Services driven future• Summary
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Wainhouse Research Overview
• Market research & consulting firm– Founded 1999
• Focus– Videoconferencing, collaboration, & unified communications
• Clients– End Users– Manufacturers– Channel Partners– Financial Community
FREE NewsletterWainhouse.com/bulletin
© 2011 Wainhouse Research, LLC.
Andrew DavisVideoconferencing
Boston
Richard NorrisVideoconferencing
Paris
Stacy Austin-LiChinese UC&C
SpecialistMadison, WI
Scott WaltersHosted Collaboration
ServicesPittsburgh
Ira WeinsteinVideoconferencing
Ft Lauderdale
Marc BeattieHosted Collaboration Services
Boston
Make Smarter Decisions
Stefan KarapetkovVideoconferencing
San Jose
Bill HaskinsUnified
CommunicationsDenver
Andy NilssenPersonal Web-Based Collaboration
Tampa
Alan GreenbergDistance Ed &
eLearningAustin
11 Analysts Dedicated to UC&C
Steve Vonder HaarStreaming & Webcasting
Dallas
© 2011 Wainhouse Research, Inc. All rights reserved.
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My CredentialsThen...• Global Conferencing Manager – Mars Inc.• Responsible for:
– 400 video end-points (26 countries)– 6 bridges (3 x video, 3 x audio)– Developing/managing internal, self-service VC booking system
Now.....• End-User focus Consultancy• WR Events Director• Point9 Executive Director
End-User collaboration industry association
Some History
A Brief History of Videoconferencing Time
© 2011 Wainhouse Research, LLC.
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Earth cools
Mobility & social
Alex G. Bell
ISDN intro
Cisco TP
New-normal economics & technology
UC & SIP
H323 IP video
LifeSize intros HD
© 2011 Wainhouse Research, Inc. All rights reserved.
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The Dark Ages: 80’s-90’s
• Rooms were VC enabled, not people• Inter-operability was a distant dream• TDM networks – copper pipes, some
ISDN• EXPENSE! - $100,000+ per room• Nightmare to for users to understand• A technology only adopted by the very
determined, or the completely insane
© 2011 Wainhouse Research, Inc. All rights reserved.
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Why did we bother?• Business’ were beginning to go global• Visionary CEO’s could understand the
competitive edge that greater collaboration could bring
• Pharmaceuticals could perhaps shave 6 months off the development cycles for new drugs – worth many millions $$$
• Always justified on travel savings but not the real prize
© 2011 Wainhouse Research, Inc. All rights reserved.
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The (first) New Dawn – 1996• Industry standards – H.320 and then H.323
changed the game• B2B visual communications became a
possibility• PictureTel Swiftsite changed the game – 1996• Set-top appliances brought costs down to
$10,000 per room• Mars
• 1989-1996: 22 units• 1996-2000: 250 units
The post-IP Era
© 2011 Wainhouse Research, Inc. All rights reserved.
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The (second) New Dawn – 2000 to today• IP networks removed the uncertainty of calling
• You dial and the call goes through• ‘No-Cost’ calling• IP brought videconferencing into the IT
mainstream• Network Managers didn’t like it
• The videoconferencing world was now all about set-top room systems sitting on IP networks
• Costs were down, reliability up.... The future looks very good!
© 2011 Wainhouse Research, Inc. All rights reserved.
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High Definition• HD gave another major boost to visual
communications• It made VC be what people always expected
it to look like• Would not be possible unless underpinned by
high speed IP networks
Lower costs
Improvedquality
HDImprovedreliability
© 2011 Wainhouse Research, Inc. All rights reserved.
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Cisco & Telepresence• 2006 - Cisco introduces ‘immersive visual
communications’ called telepresence• Massive impact on the visual communications
industry – mostly because of Cisco’s marketing
• Telepresence started to appear in people’s homes via TV series
© 2011 Wainhouse Research, Inc. All rights reserved.
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Cisco & Telepresence ... Why?
The Enterprise Today
© 2011 Wainhouse Research, Inc. All rights reserved.
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VC in the Enterprise Today• Visual Communications are now becoming
prevalent, mainstream and mission critical• Becoming a feature in other (UC) applications• Ownership of collaboration in the enterprise is
not clear• VC is part of IT
• The need for greater collaboration is now accepted but there’s great fear, uncertainty and doubt
• Video is now the new voice
© 2011 Wainhouse Research, Inc. All rights reserved.
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VC in the Enterprise Today• Visual Communications are now becoming
prevalent, mainstream and mission critical• Becoming a feature in other (UC) applications• Ownership of collaboration in the enterprise is
not clear• VC is part of IT
• The need for greater collaboration is now accepted but there’s great fear, uncertainty and doubt
• Video is now the new voice
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility• Senior Management now accept that
collaboration and conferencing are important to their business efficiency and effectiveness
• The messaging from major players (their existing partners) – MS, IBM, Avaya, Cisco etc have reached the boardroom
• UC & Mobility are the hottest buzzwords• Use of Visual Communications embedded
within other collaborative applications is becoming widespread
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility
Source: WR Rich Media Metrics – Dec 2011530 respondents/298 end-users
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility
Source: WR Rich Media Metrics – Dec 2011530 respondents/298 end-users
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility• People are now being empowered
and NOT rooms – B I G change!• Collaboration is being driven down
to the user• Users are dictating how and where
they work– BYOD– High growth in home workers
• Tablet PC’s with collaboration applications are becoming common
• Cloud services are the future
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility
2,250,000,000
Tooth brushes
in use
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility
6,900,000,000World population
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility
... So 4.6B people don’t own toothbrushes!!
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility
>5,000,000,000
mobile phone subscriptions
© 2011 Wainhouse Research, Inc. All rights reserved.
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Collaboration & Mobility
>double the people own
mobile phones than own
toothbrushes!
Mobility in the Enterprise
© 2011 Wainhouse Research, Inc. All rights reserved.
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Where do you usually work from?
OptionsHome officeBranch officeHQTravel & work on road
Source: WR 2011 User Survey
© 2012 Wainhouse Research, Inc. All rights reserved.
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Old-Style Corporate Office§ Bored workers§ Poor motivation§ Poor productivity
§ No creativity§ No individuality§ NO COLLABORATION
© 2012 Wainhouse Research, Inc. All rights reserved.
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Times are changing§ 20-30m US people work from
home at least 1 day/week§ 74% increase since 2005 in US
workers working from home at least 1 day/month
§ 61% of federal employees are considered eligible for telework Ø 5.2% do so on a regular
basis
Source: Telework Research Network
© 2012 Wainhouse Research, Inc. All rights reserved.
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Source: AT&T 2010 Calculations
© 2011 Wainhouse Research, Inc. All rights reserved.
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What increases / decreases your use of conferencing services?
Source: WR 2011 User Survey
OptionsTravel restrictionsEncouragement by managementIncreased productivityBudgetary reasonsClimateOther
© 2011 Wainhouse Research, Inc. All rights reserved.
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Has your use of conferencing services changed this year versus last year?
Source: WR 2011 User Survey
OptionsMuch moreSomewhat moreAbout the sameLess
Audio, Web, Video} >50%
© 2011 Wainhouse Research, Inc. All rights reserved.
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So……• Users are spending less time in the corporate office• More time on the road or home offices .......• Using more conferencing/collaborative services• Using their own devices
– iPads– Androids– Smart Phones
• Cloud services are a natural choice– no Capex
Summary
© 2011 Wainhouse Research, Inc. All rights reserved.
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In Summary....- More people, with more services, by 2014
- >40M UCaaS users - >139M audio users- >131M web users- >176M video users
- More services become cloud-based- More cloud-based services provide intelligent
integration- More intelligent integration provides a “preference
for use” and drives greater demand
Richard NorrisTel: +44 207 023 9347Email: richard@wainhouse.com www.wainhouse.com
Thank You
Make Smarter Decisions
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