The Power of Words

Conversation ..is the

new currency

Engagement

Empowerment

Engagement

Empowerment

Engagement

Empowerment

“I hate my boss”

“I make my own decisions” “I love my job”

“I Trust you”

“The office sucks”

We need to put words back on the agenda in the form of

conversation. We have already in some places with our

customers. But we need to do this inside the organisation.

“Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012

MKTNG

SALES

CUST

SERV

HR

CUSTOMERS

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY

You cant be social outside if you are not social inside

EMPLOYEES

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY

INSIDE OUTSIDE

MKTNG

SALES

CUST

SERV

HR

CUSTOMERS

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY HR

You cant be social outside if you are not social inside INSIDE OUTSIDE

If its good enough for customers…

..its good enough for employees too.

‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”

‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”

Employer Brand

“Social media, which consists of social networking sites, content sharing sites, blogs, and micro blogging sites, saw the biggest percentage increase (75 percent) in trust among media sources.”""Edelman Trust Barometer 2012 "

“Smart businesses will take advantage of this dispersion of authority. They will talk to their

employees first, and empower them to drive the conversation

among their peers about the company and its role in society.”"

"Edelman Trust Barometer 2012

Conversation ..is the

new currency

Thank you!��

Gareth Jones��

@garelaos