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Slides used during talk on bios and Social Media given by Adrian Dayton to the South West Chapter of the Legal Marketing Association in Phoenix, Arizona.
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The Power of Online Presence
adriandayton.com
$114 Million
Vs.
39 Million
New York Yankees$114,000,000
vs.
$39,000,000Oakland A’s
20
They focused on the right stat-
Batting averageOBP- On base percentage
What were the lessons?
Exploit inefficiencies Ignore precedentFocus on the data
Law Firm Bios
55-75% of web traffic goes to bios-Great Jakes
“Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.”
-BTI Consulting 2011
1. Online Presence2. 7 Days of Twitter3. 3 Overlooked LinkedIn tips
LOGOSETHOSPATHOS
LOGOS
“Harvard educated”“Partner at Amlaw 100 Firm”“Editor of Harvard Law Review”
ETHOS
“Adjunct Professor”“He wrote the book”“Blog author”
76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.
Greentarget / InsideCounsel 2011
PATHOS
LikableEngagingTrustworthy
Where do you start?
1st assignment- sign up for Twitter!
7 Days of Twitter
FollowCare Follow ShareConnectRetweetRepeat
Day 1: FOLLOW
Day 2: CARE
Day 3: FOLLOW IDEAS
What is a hash tag?
#obama#aba12#lcmo
Day 4: SHARE
Day 5: CONNECT
Day 6: RETWEET
-
-
-
Two ways to re-tweet
1. Click “RETWEET”
Two ways to re-tweet
1. Click “RETWEET”
2. Modify the retweet
RT @katjahill: Cool story about the licensing of the Beatles' music for last night's episode of Mad Men (to the tune of $250K+) http://ow.ly/aL7Sj
Day 7: REPEAT
Where do you start?
3 Degrees of LinkedIn
1st Degree- Direct connections2nd Degree- Connections of your direct
connections3rd Degree- Connections of your 2nd
degree connections
Complete LinkedIn Profile
Recent pictureComplete employment/education
historySummary
1. Import your contacts
2. Search for alumni
3. Find people you know
THE BEST SOCIAL MEDIA POLICY:
Don’t say stupid things.
WHY I BELIEVE . . .
Does anybody know a contracts lawyer?
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