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The Lean Marketing Lab has moved from a Ning site to the Business901.com website. With the move, training programs and other exclusive content has been included.
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Lean Sales and Marketing is a
method to make you more effective
than your competitors. Lean is
something that some people want
to do, to beat their competitors. It is
not something you have to do.
Lean Sales and Marketing is essentially a knowledge transfer system; it's a training system
on how to define knowledge gaps and close them.
Lean Sales and Marketing takes
an entirely different perspective
on knowledge transfer. It is not
the perspective of educating the
customer; it is from the
perspective of learning from the
customer, understanding how
your customer uses and benefits
from your product or service.
Lean Sales and Marketing approach is to leave your customer be the professor, the Sensei, who will take you through a certain number of exercises (their decision making steps), the customer leads.
Lean Sales and Marketing takes
responsibility for demand. They
are always in search for the next
hassle map of the customer where
tomorrow’s demand exists.
Lean Sales and Marketing is targeted to certain kinds of organizations who actually enjoy learning. Who are committed to continuous improvement as opposed to just doing things and running things as they are.
What makes Lean Sales and Marketing different is the system. The steps of Lean S & M are simple:
1. Go and see the initial practice (Gemba), the user.
2. Form a working vision from the user experience, an ideal situation of where the USER wants to go.
3. Visualize the user's process. If you do that, it's obvious to see what your next reaction should be and when to trigger it.
Lean Sales and Marketing is incredibly powerful.
You can't write and teach Lean Sales and Marketing. It is a Learn by doing approach.
EDCA PDCA SDCA
Purchase Marketing with Lean Book Series and receive free membership to Lab
1. Lean Marketing House2. Marketing with PDCA
3. Marketing with A3 4. Lean Engagement Team
http://leanmarketinglab.com http://business901.com
Being a Lab Member includes:
• Over 160 Free eBooks• Regular Blog Posts• Free Tools• Discussion Groups• Podcast with Celebrated Authors, Industry Practitioners and Leading
Thought Leaders• Lean Sales and Marketing Training• Lean Training for Sales and Marketers • Lean Service Design Training
Our Mission is to bring Continuous Improvement to Sales and Marketing.
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