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The Networker’s Guide to Making Bullet Proof Introductions
www.introhive.com
The average person will physically meet anywhere between 10,000 and
200,000 people in their lifetime.
That’s A LOT of introductions.
Four simple tips turn those potentially awkward introduction
requests into golden opportunities.
1 2 3 4
4 Easy Steps to Powerful Introductions
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2
3
4
Evaluate Your Connections
Start with a Powerful Subject Line
Explain Who is Who and Why You’re Writing
Have a Value Focused Closing
Evaluate Your Connections
ValueIf you don’t know either party very well, don’t believe that their introduction will be mutually beneficial, or don’t think that either party is ready for the introduction, politely decline the request to make an introduction or ask a few more questions.
1
Evaluate Your Connections
MethodBe honest with the person who has asked for the introduction. If your reason is that you don’t think they are ready, simply ask them about their inquiry.
Example“What do you want to discuss with them? I know they’re quite busy.”
1
Start with a Personalized Subject Line
ValueOnce you’ve personally recognized the mutual benefits of the introduction, grab the person of interest’s attention before something else does. The email’s subject line is the first thing someone will see when an email lands in their inbox.
2
Method
A great approach to writing a subject line is simply using the names of the two parties who
you’re introducing.
Action“You Should Chat: Person X Meet Person Y”
Start with a Personalized Subject Line
2
Explain Who is Who & Why You’re Writing
ValueIt’s important to educate Person One on Person Two and Person Two on Person One. Show them the mutual benefits of the potential relationship. If one person is benefiting more than the other, highlight why you still think it’s a quality introduction.
3
MethodDescribe each person’s talents, what they do and exactly why you’re introducing them to one another. Show why you feel these two people should connect and why there’s a benefit for each of these parties to meet each other.
Explain Who is Who & Why You’re Writing
3
ActionThe first paragraph should be something along the lines of “Person X, I’d like to introduce you to Person Y. Person Y is….”
Explain Who is Who & Why You’re Writing
3
Value Focused Conclusion
ValueOnce you’ve explained your reason for writing, the final part of your email should be short, quick and to the point. You don’t need to drive home a hard sales pitch – keep it light.
4
MethodUse a few sentences to quickly summarize the reason for making this intro and what you hope they can get out of it. Be sure to close with well wishes for the future as well.
Value Focused Conclusion4
Action“I hope you guys can connect as I really think you both could benefit from the conversation. I’ll leave it to you guys to connect.”
Value Focused Conclusion4
An introduction can be the difference between closing a deal or
failing to land a meeting entirely.
Because at the end of the day, relationships are what allow
businesses to thrive.
If you can help great people connect with other great people, there’s an increased chance that
great things happen.
Interested in Learning More?
Request Your Free Demo TodayLearn How Introhive Makes Social Selling Real
Introhive makes social selling real. By gaining an enterprise-wide view of relationships, companies improve their sales process from end to end.
Introhive improves how companies plan, sell and retain customers.
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