The Long, Gray Line: 2014 Recruitment Outlook

Tomorrow’s Media, Understood Today

www.BorrellAssociates.com

2014 RecruitmentAdvertising Outlook

March 2014

© Borrell Inc., 2014. All rights reserved 2

This Report Contains:

• 45 Pages of Analysis• 75 Charts & Graphs• 3 Appendices

Price: $995

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Recruitment’s New Model

Most of today’s online business models are iterations of an old model, created in an era when it was hard to find employees and when their only way to communicate directly with the public was by phone, mail or walk-ins.

The customer’s business has changed.

Here’s how

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Openings Still Below 2006 Levels(Avg. Job Openings, in Thousands)

Source: Bureau of Labor Statistics (JOLTS)

Since 2006 the number of annual job openings is down 9% while the population has

increased 6%.

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That’s Created A Long Gray LineOn average, 9.4 people will apply for every open position in 2014

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It’s Worse for Some Jobs

Source: Bureau of Labor Statistics (JOLTS)

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Also Competing for Jobs: Robots

* Minimum wage in state of Calif.; rate does not including paid time off, health benefits, etc., which may add 33% to the cost.

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It’s a New World

Source: Autoalliance.org

From this…..

To this…..

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It’s a New World

Source: 123RF.com

From this…..

To this…..

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So Whaddaya Gonna Do About It?

Evolve?

CHANGE?

QUIT?

KEEP TRYING?

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U.S. Average Job Openings(in thousands)

Source: Bureau of Labor Statistics, Department of Commerce, Borrell, 2014

First, Things DO Get Better

2006 Level

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Total Recruitment Spending by Category(in Millions)

Source: Dun & Bradstreet

Growth for Everyone! (But Watch Share)

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Total Online Recruitment-Related Spending($ in Millions)

Source: Borrell, 2014

It’s Not Your Grandfather’s OnlineSpending in “Online Services” will almost

equal that of advertising.

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U.S. Recruitment Spending Forecast($ in Millions)

Source: Borrell, 2014

‘Services’ Eventually DominatesNearly ¾ of all

spending.

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Thank You!To download the Executive Summary,

watch the recorded Webinar, or download the full report, visit

www.borrellassociates.com