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Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn
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Simon Sinek
The Golden Circle
What
How
Why
The Golden Circle
What
How
Why
What
! ! ! !
What
! ! ! !
How
Why
Why For
Who?
Your Leadership
Your Leadership Your Recruiters
Your Leadership Your Recruiters
Your Customers
Your Leadership Your Recruiters
Your Customers Your Candidates
Your Leadership
Why should I spend money on this?
Your Leadership Your Recruiters
Why should I spend money on this?
Why should I change what I’m doing today?
Your Leadership Your Recruiters
Your Customers
Why should I spend money on this?
Why should I change what I’m doing today?
Why should I hire you vs. another firm?
Your Leadership Your Recruiters
Your Customers Your Candidates
Why should I spend money on this?
Why should I change what I’m doing today?
Why should I hire you vs. another firm?
Why should I respond to you vs. the others?
Customer Retention / Growth Recruiter Empowerment
Reporting & Data Ownership
Profitability
Leadership Recruiters
Customers Candidates
Efficiency Effectiveness Placements
Income
Customer Retention / Growth Recruiter Empowerment
Reporting & Data Ownership
Profitability
Leadership Recruiters
Customers Candidates
Efficiency Effectiveness Placements
Income
Speed Quality
Brand Stewardship
Confidence
Customer Retention / Growth Recruiter Empowerment
Reporting & Data Ownership
Profitability
Leadership Recruiters
Customers Candidates
Efficiency Effectiveness Placements
Income
Speed Quality
Brand Stewardship
Confidence
Clear Compelling
Best in Class
Trust
Customer Retention / Growth Recruiter Empowerment
Reporting & Data Ownership
Profitability
Leadership Recruiters
Customers Candidates
Clear Compelling
Best in Class
Trust
Let’s start with the candidates
Who would you trust to help with your next career move?
A compelling, audience-centric profile
What does best in class look like?
Photo
Summary
Rich Media
Reco’s
Value Prop
A compelling, audience-centric profile
What does best in class look like?
Network engagement ! ! ! !
!
!
Who is staying on your radar?
Who appears passionate, engaged and informed?
Ac#vity
A compelling, audience-centric profile
What does best in class look like?
Net work engagement ! ! ! !
Broader engagement
Geography Industry Function Seniority
Education Expertise
Languages Interests
More!
Hundreds of thousands of active groups
A compelling, audience-centric profile
What does best in class look like?
Network engagement ! ! ! !
Thought leadership
Broader engagement
A meme spreads or dies in a competitive landscape depending on its relevance
~ Depending on its “stickiness” ~
The same is true for any piece of content
What content will people REMEMBER?
What will make them REMEMBER YOU?
What will people want to SHARE?
A lot of great content already exists
Content Marketing for Recruiting in 20 Minutes a Day
Share some curated content.
Add your 2¢
Monday
Conduct a mini-interview
Tuesday
Blog post based on
yesterday’s interview
Wednesday
Engage those who
responded to the blog
Thursday Friday
Share some curated Content.
Add your 2¢
Share some curated content.
Add your 2¢
Ask & answer questions in
relevant LinkedIn groups
Share some curated Content.
Add your 2¢
Ask & answer questions in
relevant LinkedIn groups
Share some curated Content.
Add your 2¢
A compelling, audience-centric profile
!
What does best in class look like?
Network engagement ! ! ! !
Thought leadership
Broader engagement
What Makes YOU Stand Out?
What Makes YOU Stand Out?
Normal Gourmet
What Makes YOU Stand Out?
What Makes YOU Stand Out?
What Makes YOU Stand Out?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Speed Quality
Brand Stewardship
Confidence
Let’s talk about your customers
There are a lot of fish in the sea…
Why you?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Speed Quality
Brand Stewardship
Confidence
How do you cement your relationships with your customers?
And get lots of new customers too?
It’s more competitive than ever before…
What sets you apart from your competition?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Everything you’re doing to elevate yourself in the candidate’s eyes…
Also elevates you, and your firm, in your customer’s eyes
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your customers
and your prospective customers
see what you do…
and they know what it means
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
You’re on top of technology
You’re on top of your industry
You’re positioned for success
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Today
and
Tomorrow
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Who do they trust with their success?
Who do they trust with their brand?
Who would you trust if you were in their shoes?
Efficiency Effectiveness Placements
Income
Um… sorry…
Why again do you think I have time
for all this??
Do you have
ANY IDEA
what I’m dealing with over here??
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
You’re already using LinkedIn to recruit
You’ve got a big network
You likely have some sort of Premium account
Some Assumptions…
How will a firm-wide solution make me
More Efficient
More Effective
More Money!
I’m already pretty damn good you know
1 Saved searches & alerts
Titles, skills, schools, companies, languages and more
Build the search once and keep reaping the rewards
1
2
Saved searches & alerts
One-to-many InMail
2 One-to-many InMail
Personalized delivery ~ Multiple templates
Write the InMail once and keep reaping the rewards
1
2
3
Saved searches & alerts
One-to-many InMail
Cross-team tagging, notes & history
3 Cross-team tagging, notes & history
One source of truth.
Always know where you & your colleagues are with every candidate
1
2
3
4
Saved searches & alerts
One-to-many InMail
Job slot flexibility
Cross-team tagging, notes & history
4 Job slot flexibility
Post, edit, repost, remove…
As often as you want
1
2
3
4
5
Saved searches & alerts
One-to-many InMail
Cross-team tagging, notes & history
Job slot flexibility
Career pages to amplify your brand
5 Career pages to amplify your brand
Shine a light on everything you do
Recruiters tell us…
Your Leadership
Customer Retention Recruiter Empowerment
Reporting & Data Ownership
Profitability
Clear Compelling
Best in Class
Trust
Speed Quality
Brand Stewardship
Confidence
Efficiency Effectiveness Placements
Income
Clear Compelling
Best in Class
Trust
Speed Quality
Brand Stewardship
Confidence
Efficiency Effectiveness Placements
Income
Customer Retention/Growth Recruiter Empowerment
Reporting & Data Ownership
Profitability
✔ ✔
Clear Compelling
Best in Class
Trust
Speed Quality
Brand Stewardship
Confidence
Efficiency Effectiveness Placements
Income
Customer Retention Recruiter Empowerment
Reporting & Data Ownership
Profitability
Visibility Resource allocation
Cross pollination
Ownership Picking up where others left off
What
How
Why
What
How
Why
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