The Letters of Google's Alphabet

The Lettersof Google's

Alphabet

In August, Googlerestructured itsorganization to becomea holding company withseveral differentbusinesses.

The new company iscalled Alphabet.

Image source: Flickr/tiffany terry

Eric Schmidtwill serve as

ExecutiveChairman.

Larry Page willserve as CEO.

Sergey Brinwill act asPresident.

Ruth Porat willserve as CFO.

The businesses insideAlphabet include ...

The businesses insideAlphabet include ...

The businesses insideAlphabet include ...

The businesses insideAlphabet include ...

The businesses insideAlphabet include ...

The businesses insideAlphabet include ...

The businesses insideAlphabet include ...

Sundar Pichaiis the new

Google CEO.

And stillincludes several

businesses within it.

Here's the whole structure

But why the majorrestructure in the first

place?

1 Reason is that it givesinvestors some moreinsight into how muchGoogle's moonshots

actually cost.

Image Source: Flickr/Kenneth Hagemeyer

It gives Google's projects alot more flexibility as well.

Image Source: Flickr/Kenneth Hagemeyer

But breaking down thecompany into many

different subsidiariesalso reduces the liability

of any one project.

So, if a self-driving car

causes a hugeaccident...

All the other Alphabetbusinesses are shielded

from any legal fallout.

So, it's a good move tomake investors happy,and the CEO's of eachsubsidiary business

even happier.

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