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2
Boutique
Strategy
Consultancy
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innovate your
business rethink questions build answers
new challenges
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Innovators
transform their business
cross
innovation synergies
+20 years Tourism
Leisure Retail Professional Services
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Owners, Managers
Operators
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Investors
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Professional Services
Firms
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strategic
decisions
analysis creation improvement
PROCESS
ANALYZEIDEATE
DO
TEST
Diagnosis Phase Action Phase
helps to reduce the risk to take the best
business decisions at an early stage
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• repositioning
• new products
• Improvement existing product
• Improvement user experience
• new market segments
• processes increase productivity
• organizational structure
Innovation operational processes
efficiency creativity
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Hotels & Tourism
feasibility
expansion
repositioning
Hotel NH Collection Obradoiro | Rooms
Aranguren&Gallegos | Catherine Grenier
Santiago de Compostela, España
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Restaurants
Restaurants Via Birra
Beer & Food (HEINEKEN)
Madrid, Spain
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Leisure
GO FIT Sport Centers
Photo of Go Fit Oviedo
Spain | Portugal
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Retail
Cocept design for ALISEDA Real Estate
BANCO POPULAR
Madrid, Spain
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Professional
Services
customized plans
Studio CAPARRA ENTELMAN & ASOCIADOS
Buenos Aires
Argentina
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Direction of the Projects Corporate
Department, in 29 countries
(2005-2009).
Responsibility of the Projects and
Buildings Area for LATAM (1999-
nowadays).
• +100 hotels opened.
• +300 projects evaluated for the
Expansion management.
• 4 International awards in
Design.
Ingesport Group develops,
designs and manages the GO
Fit sports centers.
• Processes Design and
implementation of
management tools for the
Expansion and Building
Department.
• Design and implementation
of a monitoring system for
the Board od Directors.
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• Design and implementation
of the value proposition, and
the services
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Heineken owns Beer & Food, a
franchising restaurants group
with more than 400 open units.
• Direction of the Technical
Department (2011-2015).
• Direction of Gambrinus
Renove Plan Gambrinus
(4,3M€ investment in two
years, 110 restaurants).
• Strategy, processes, team
leadership, and innovation.
Market and Hotel Feasibility
Studies for a new 5* Hotel at
Plaza de España, Madrid.
• Competitive market study.
• Product study, and feasibility
options according with the
different options.
• KPIs analysis and scenarios.
• Design auditing and hotel
product advisory during the
design phase.
Global Engineering and
Architecture firm, with presence
in Europe, America and Asia.
• Marketing: Definition of the
digital identity, and Online
Communication Plan for
enhancing the brand in the
international scale.
• Advisory in social media and
branded content, in a second
phase.
Interior Architecture and Design
firm, specialized in the
hospitality industry.
• Creation and implementation
of a management system.
• Digital transformation: Online
Marketing Plan and social
media training.
• Development of new
business areas.
• Identification of opportunities.
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President at SOCMER
Founder & Director at INGENOR
Marketing Dir. at BEER & FOOD (HEINEKEN)
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Mónica Muñoz García
MBA ESADE
Master in Architecture
EUROPA – Madrid
Francisco Gutiérrez de Arrechea
MBA UCEMA
Master in Architecture
LATAM – Buenos Aires
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EUROPA - MadridC/ Cristóbal Bordiú 36, 28003
Madrid, España
+34 617 321967
room.monica@theinnovaroom.com
LATAM - Buenos AiresEl Salvador 4577, Palermo.
Buenos Aires, Argentina
+ 54 911 4526 4883
room.francisco@theinnovaroom.com
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