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A short summary on the behavior of Indian Social Media users reacting to the hike in the petrol prices.
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23rd May, 2012 – 24th May, 2012
The Great Indian Petrol Hike
Let’s start with the basics:
Population in India = 1.3 Billion
Internet users in India = 120 Million
Number of conversations witnessed = 42,935
Approximate figures
Then about what was so important to Indians…
and what more Indians had to say…
Words that were EVERYWHERE
Rs. Litre Government Price Congress UPA
Increase India Dream Hike Rollback
The Word’s that made more Noise on the Social Space :
And THIS is when it all happened3:
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23-May-12 24-May-12
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The news came out that petrol is going to be Rs.7.54 more from Midnight
And this is WHERE it all happened
Twitter70%
Facebook25%
Traditional Media1%
Blog & Comments3%
Look at these if you’re not convinced…
And still more if you please
If you’re a Twitter fan
or if you’re more into facebook
or if you’re more into facebook
This presentation is based on data analyzed through manual trackingfor the highest possible efficiency and least possibility of error.
Autumn Services
Social Media Monitoring & Analytics:
Brand AuditCompetitor AuditInfluencer TrackingSocial Media Participative TrackingDemographics trackingGeography TrackingSentiment AnalysisTime and Volume TrackingBlog Moderation
Social Media Outreach:
Social Media Consulting and StrategySocial Media CampaignsIntegrated Online-Offline CampaignsContent Architecture Management Website/ PortalsCreation of Assets -Audio/ Video
Social Media Monitoring | Social Media Analytics | Social Media Outreach
autumnworldwide.com email info@autumnworldwide.com
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Bangalore - 560025t +91 80 40289910
Thank you for your time.
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