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The Future of Interactive Marketing
Ross DawsonFuturist, Entrepreneur, Strategy Advisor, Author
www.rossdawson.com
Source: US DoC;Cap Gemini Ernst & Young
Media is everything
Everything is media
Digital explosion
Source: CaratFlickr credit: Maistora
MediaMediafragmentationfragmentation
MobilityMobility
PersonalizationPersonalization
EverythingEverythingIPIP
ParticipationParticipation
InfluenceInfluence
MediaMediafragmentationfragmentation
MobilityMobility
PersonalizationPersonalization
EverythingEverythingIPIP
ParticipationParticipation
InfluenceInfluence
Increased media consumption
Source: Carat
Fragmentation
MediaMediafragmentationfragmentation
MobilityMobility
PersonalizationPersonalization
EverythingEverythingIPIP
ParticipationParticipation
InfluenceInfluence
Everything to IP
Rapid transitions
MediaMediafragmentationfragmentation
MobilityMobility
PersonalizationPersonalization
EverythingEverythingIPIP
ParticipationParticipation
InfluenceInfluence
MediaMediafragmentationfragmentation
MobilityMobility
PersonalizationPersonalization
EverythingEverythingIPIP
ParticipationParticipation
InfluenceInfluence
Personalized advertising and content
Source: eMarketer
MediaMediafragmentationfragmentation
MobilityMobility
PersonalizationPersonalization
EverythingEverythingIPIP
ParticipationParticipation
InfluenceInfluence
Influence drives content and publishing
Influence drives content and publishing
MediaMediafragmentationfragmentation
MobilityMobility
PersonalizationPersonalization
EverythingEverythingIPIP
ParticipationParticipation
InfluenceInfluence
Mobile phones can do everything
The power of location
Distributedconversations
Distributed identity
Take your identity with you
Social search
Social innovation
Social CRM
Social commerce
Conversations about products
From content to devicesAll the libraries of the world in your hands
The power of augmented reality
Flickr credit: The LightworksPhoto credit: The Next Web
The only way you can control your
destiny is to be more flexible
than your environment- The Law of Requisite Variety
Be where your customers are
Act now and learn fast
Establish governance
Discover and engage with influencers
Use social media internally
Creating the future of marketing
Free resources, chapters, downloads:www.rossdawsonblog.com
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