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Transformational Technologies and
Creating new demand for ICT services- The Future of Broadband and ICT -
Gerd Leonhard Futurist (Media & Communications)
CEO of The Futures Agency Author & Think-Tank Leader
TeleMediaTelecom � Media Convergence
This year’s biggest driver...?
Source: Monty.de
Social Networks = CableTV without the Cable
Broadcast « » Broadband
The future is already here...
Real Digital Natives
The Networked Society
Broadband Culture
Drivers of Broadband
ContentData ControlEcosystems
EqualityMobile
Open StandardsSustainability
BalanceInnovation
Interdependence
Content
People of the Cloud ...will expect a lot more than mere ‘distribution’
TV you can read, Newspapers you can watch
Whatever can go digital... will go digital
Useless without content - and...
!
Useless without connectivity
Image via Flickr.com/rubicon
Sharing is and will remain a key driver
Piracy: failed business models + faster networks + cheaper devices
CEO of MacMillan UK, April 2011, via PaidContent.org
Content 2.0: Access not Copy
Rebirth of the content business
ETA: 3 years
Source: thecarbonara blog
Masses of Niches
More and more ‘real’ content ‘over the top’
The problem is not the ‘pay’ - it’s the wall!
Source:
A new standard in a hyper-connected economy:
Data& Control
“Minority Report” is becoming reality
Standards
Transparency
Trust Guarantees
The Commons
Interoperability
...this cannot all be about commercial gains...
Who decides...?
A very important trend...
☟
Ecosystems
The Future: ‘Inter-Connected Business Models’
Not value chains but value cycles (*Umair Haque)Not value chains but value cycles (*Umair Haque)
A new ICT | Media | Advertising
Ecosystem
Content (Creators, Publishers, Distributors) Advertisers
Telcos & Opera-
torsDevice Makers
Search & Techi.e. Media 2.0
TeleMedia Futures: a new ECOsystem
Social Networks
source: flickr.com/sameli
Legal, easy and affordable availability of content is a major factor in broadband uptake (and society!)
Telemedia Futures:
source: flickr.com/sameli
OTT Bundled Masses of Niches
Going DirectFreemium Standardized Licenses
Equality
Mobile
Dramatically increased importance of Mobile Broadband
OpenStandards
Source: ARS
Obsession with Control inevitably leads to decline
One to many Many to Many
“The people formerly known as consumers”
Open Technologies
Open Licenses
Open Policies
Open Business Models
Ultra-fast Broadband
Not sustainable
Good luck. Protection breaks the EcoSystem
Welcome to the new worldview: ECOsystems
Urgent: Copy(Usage)-Right for a digital ecosystem
Sustainability
Balance
A slew of new, unprecedent ‘digital society challenges’
And considerable confusion
Innovation
Complete Reboot of Education and Learning
Interdependence
Source: Monty Metzger Monty.de
A Serious Paradigm ChallengeSource: Tiffany Shlain: ‘Connected - The Movie’
Hyper-Competition ➲ Hyper-Collaboration
Summary
(Kindle)
Gerd.fm/freepdfs
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