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Exploring the consumer decision process through the five-stage model.
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Decisions, Decisions: The Five-Stage Buying
Process
Jennifer ElksManagerial Marketing - Ignite Presentation
Spring 2011
The Five- Stage Model
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Postpurchase behavior
Problem recognition
Internal stimuli …External stimuli …
Information search
Ask friends …Listen to spiels …
Read reviews …See for yourself …
Evaluation of
alternatives
Choose your criteria …
Purchase decision
Postpurchase behavior
Satisfaction …Buyer’s remorse …
The Five-Stage Model: Purchasing Sustainable Seafood
Stage 1: Problem recognition
Stage 2: Information search
Stage 3: Evaluation of alternatives
Stage 4: Purchase decision
Stage 5: Postpurchase behavior
Stage 5: Postpurchase behavior
Thank you!
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