The Export Process

THE CVEN

EXPORT

PROCESS

ONEOBJECTIVES &MARKET PLAN

Identify the businesses

export goals.

Goals can range from

establishing their first export

market to migrating clients

into new markets.

01.

Identify the destination

markets, target customers

and sales channels.

Understand the competitors

both domestically and

internationally.

TW

OPRODUCT REVIEWUnderstand the

product’s advantages,

production capacities,

limitations and

opportunities.

Consider the supply and

logistic issues.

Label compliance,

product compliance and

any restrictions or trade

barriers.02.

THREE

EXPORT PLAN

Develop an export plan to

outline the pathway to market

Confirm which markets, why,

how and at what price point

Identify risks in export

including IP and mitigation

options03.

FOUR

EXPORT ENTRY REQUIREMENTS

04.

Review the chosen market’s

compliance and regulatory

barriers, documentation

requirements, registrations and

certifications 

FIVE

PRICING &LOGISTICS

Evaluate pricing

strategies, costing

models and

competitiveness in

foreign markets.

Assess international

duties and taxes

Decide on the most

effective export volumes

in line with client

objectives and capacity

Develop pricing models

and negotiation

strategies

05.

Develop export

communication

materials to ensure

the key advantages

are being

communicated and

localised to the

objectives of the

buyer

06.

EXPORT

MARKETING

SEVEN

CUSTOMER SELECTION & ENGAGEMENTIdentification of the

ideal customer, their

channels and

requirements.

Target all

communication to meet

the needs of a specific

customer group

Engage with customers 07.

EIGHT

EXPORT PROCEDURE AND DOCS

Develop all export

documentation templates,

procedures and certifications

08.

EXPORT  GRANTS   & FUNDING

09.

Provide grant referrals and

support clients to leverage all

funding streams to further

export growth.

10.

EXECUTION &

FULFILMENTManage the program,

implement the strategies and

undertake the business

development to ensure the

client realises their export goals

YOUR EXPORT TEAM

WWW .CVEN .COM .AU