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The e-commerce models
BtoB
Ecommerce Statistics of India
• India’s e-commerce market was worth about $2.5 billion in 2009.
• About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.).
• Online Retailing comprises about 12.5% ($300 Million as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30%
References: Consumer Ecommerce India
Expand
Markets
Improve
Efficiencies
Retain
Customers
Fundamental
Business
Drivers Have
Not Changed
Leveraging Internet to Help
4
How Three-tier Architecture Operates
Fig 8-5 Three-Tier Architecture
Fig 8-4 Three-Tier Architecture
user tier server tier database tier
Dell
The brand e-portal
www.dell.comThe company sells computers to other companies via the internet. The interaction can also be done via the phone.
Alibaba
The wholesale portal
www.alibaba.comWholesale retailers get in touch with business buyers and bargain over the internet the products. They can also enter in contact via the phone.
BtoC
Amazon
The retailer
www.amazon.comThe portal proposes different articles from different brands offering the consumer a large choice of products.
Carrefour
The online hypermarket
www.ooshop.comThe hypermarket proposes its products on line.
Cashstore
The rewards retailer
www.cashstore.frThe portals gives rewards to the consumer each time he purchases on the site. The consumer will then be able to spend his rewards for further purchases on the website.
Saveur Bière and Popcornopolis
The hyper niches
www.saveur-biere.com and www.popcornopolis.com Hyper specialised retailer portals. Very specific segment and very particular products.
iTunes and Harvard Business Review
The Content Providers
www.apple.com/itunes/store and www.hbsp.harvard.eduUser pays to get the entertainment content provided by the site.
Carol
The E-commerce of services
www.carol.comThe user can buy online medical prescriptions and get advice.
CtoC
eBay
The e-auctions site
www.ebay.comThe user sells to the user by auctions.
The social shoppingHighlights on a specific case of CtoC
Social Network + E-commerce !
• Use of the user social network to sale product online
• Social shopping is the next generation of e-commerce
• The viral effect is broader in this model
Social Shopping
LaFraise
The production based upon votes
www.lafraise.comThe user votes for the design he prefers. The most popular design will then be created and the user can purchase the final product.
Shopwiki
The social search
www.shopwiki.comThe search is made based on customers recommendations on products. Once you found the product, you have a list of recommended e-shops where you can find this product.
Zlio
The rewarding recommendation site
www.zlio.comThe users can select products partering with Zlio. They create their own shop with these products and get % of the sales each time somebody buys a product through the user’s customized e-shop.
Shopit and Cartfly
The widget commerce
www.shopit.com and www.cartfly.com The user creates his own e-shop with own products he has to sell. Then he can adverstise about his e-shop thanks to widgets.
NEW TRENDS IN E-Commerce
Word-of-Mouth CommunicationsWord-of-Mouth CommunicationsOpinion Leaders:
Influence consumer behavior through
word-of-mouth communications.
Market Mavens:
Consumers who know about many kinds of products,
places to shop, and other facts of the market, and they
like to share this information with other consumers.
Viral Marketing
A recent large-scale study from college students revealed that the influence of WMC ( % ), is twice as
influential in new-product purchases than either PRICE ( %) or ADVERTISING( %)
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Viral Marketing with SN
Fig. 8-14 Traditional marketing at MRV
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You, Your Friends, Their Friends, and so on Form a Relationship with MRV’s SN
Fig 8-16: Viral Social Network Marketing Possibility
Sample Viral Social Network Marketing Outcome
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