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REPOSITIONING AN ICON
2
A BrandHistory
Chapter 4 begins...
All aboutKHAKIS
O u r V i s i o n
A clearPURPOSE
O u r p u r p o s e
Focus on the consumer
O u r C o ns u me r
EngagethroughDigital
O u r p l at fo r m
Recognized as the #1 Men’s Style Brand and Best Collaboration of 2011
Chapter 4 Continues
Man of action
Our real man of action: bear grylls
Digital,)PR,)Events)&)more)
Emphasize in Digital
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