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Slides from a presentation I gave at the Econique Employee Portal Evolution Masters conferene in Berlin about how social intranets support collaboration
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Employee Portal Evolution Masters:
The Collaborative Intranet
Richard Hare 29th November 2010
Who loves their intranet? (2004)
British American Tobacco at a glance
World’s most international tobacco groupBusiness in 180 countries, over 250 brandsGlobal market share approx. 13% Market leadership in more than 50 countries
Over 60,000 employees Most recent performance (2009)
£14.2 bn revenue £ 4.1 bn profit from operations £26.0 bn tax contribution
PICTURE 4
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PICTURE 3
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PICTURE 2
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PICTURE 1
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“No one’s using it…”
Search takes 20 seconds to return a meaningless result
Content out of date
Difficult to navigate when based on hierarchy
…but people still want sites
End markets diverging
Functions diverging
Strategy
Quick wins: Fix search Simplify content management
Medium term Adopt consistent look-and-feel Reorganise content
Long term Experiment with social tools
Prototype (2004)
Corporate brand
UK Prototype
Card sorting and benchmarking
Finished article
“Connect, collaborate, innovate…”
Social Media at British American Tobacco:
1997: On-line Communities
2004: Blogs
2008: Social Networking
Social Computing
“Web 1.0 was all about connecting people. It was
an interactive space… people to people… that was what the Web was
supposed to be all along.”
Sir Tim Berners-Lee, 2006
http://www.ibm.com/developerworks/podcast/dwi/cm-int082206.txt
Photo credit: http://www.flickr.com/photos/f7oor/405046410/
Your Voice 2005: Fear, uncertainty, doubt
Category 2: Open Minded
A 52 13 34
B 62 -9 * 13 25 *
(N) indicates 'Disagreeing' is the Favourable Response
Legend
British American TobaccoBAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)
Total Favourable
Total Unfavour-
able?
It is safe to say what you think in this company.
Differences From Benchmark
B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)A. BAT YOUR VOICE 2005 (35428)
17.
Coloured Difference Bars indicate a statistically significant difference* indicates a statistically significant difference
0 25 50 75 100
52
62
0
-9
-30 -20 -10 0 10 20 30
Communities: Ten Years, Five Platforms
Workshop: ChangeNet (2005)
CommunityBuilder
2006: World Cup Forum
2007: Management Trainee Community
2004: “I want to try blogging”
Tom
(Change and Communications Manager, Global Operations and I.T.)
From SiteBuilder… (2005)
…to BlogCentral (2006)
Set expectations
Interact homepage with newsfeed
BlogCentral: Aug 2006 – April 2010
BlogCentral Users: Monthly
0
500
1000
1500
2000
2500
3000
3500
Users
Friendster to Facebook
2003 2005
2007 2007
2008: Connect
A global internal directory
UK network – by function
#madewithgephi
Category 11: Guiding Principles
A 65 10 25
B 52 13 * 13 * 34 *
C 54 11 * 13 * 33 *
D 67 -1 * 11 * 22 *
E 58 7 * 13 * 29 *
vs. 4 BENCHMARKS
E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316)B. BAT OVERALL 2005 (35428)
C. BAT OVERALL 2006 (38719)
British American Tobacco
D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670)
13.
Coloured Difference Bars indicate a statistically significant difference
* indicates a statistically significant difference
BAT OVERALL 2008 (46067)
A. BAT OVERALL 2008 (46067)
Total Favourable
It is safe to say what you think in this Business Unit.
Differences From Benchmark
Total Unfavour-
able?
0 25 50 75 100
65
52
54
67
58
0
13
11
7
-1
-30 -20 -10 0 10 20 30
Your Voice 2008
The future…
The future…
Questions and discussion
Contact: www.twitter.com/richardhare
Blog: www.richardhare.com
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