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The presentation from our digital marketing seminar for Dallas-Fort Worth based small businesses. The event was held at Cowboy's Stadium on 3/2/2013.
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The Changing Landscape and Digital Media
May 2, 2013
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
What You'll Hear Tonight
Traditional Online Mobile
Print, TV, Radio
Websites, Social Media
Websites, Apps
Consumer Behavior is Changing
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
4
Media Use Has FragmentedPast Present
5
Consumers Are Using More Sources
Kelsey: User View 1st Qtr 2010 *Number not yet released.
*
eMarketer 2012
Billion Spent on Advertising$165.4
Billion Spent on Digital Advertising$37.3
Billion Spent on Mobile Advertising$4.3
National Media Spending
John Wanamaker1838-1922
“Half the money I spend on advertising is
wasted. Trouble is, I don’t know which half."
Call to Action
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
You’ve Got to Be There
Fix two leaks for the price of one!
Buy one will get the next one half off!
No call to action…
If you’re not listed, you’re not going to be found.
If you’re not listed, you’re not going to be found.
10
What Would John Say Today?“Half the money I spend on advertising is wasted. Trouble is, I don’t know which half, because I can’t find my tracking reports."
*
One Click. Right?
Mobile and Social Are Growing
11
social activity is taking place on
mobile.
eMarketer 2012; Google.
50%
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
Smartphone Usage
12
Google.
94%
70%66% visited the business in
person
called the business after that search
of those that own a smartphone search for local information on their phone
Word Spreads on Social Media
13
Rejected due to bad reviews and negative recommendations
Vertical Study
10%
19%Selected based on good reviews or recommendations
$$$$
As a Comparison
14
Vertical Study
Rejected based on a high price
<1%
14%Selected based a
low price
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
15
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
16
Active Intermedia
Measurement
AIM
DFW Consumers Turn to Digital Sources
17
Consumers in DFW are 3 ½ times more
likely to use mobile ads
Consumers in DFW are 3 ½ times more
likely to use mobile ads
DFW Above AverageDFW Below Average
How do you know what the right mix is?
18
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
Reaching a Younger or Older Audience
19
Mobile Website Social
Online DisplayDaily DealsSearchPrinted YP
Printed YPNewspaperDigital, but not Mobile
71%
18%
10%
These people are behind the growth
20
eMarketer 2012; Vertical Studies
19%Selected based on good reviews or
recommendations
Where Will These People Go for Information?
28%of the population in the Metroplex is under 18.
Own a Home Versus Rent
22
SearchEmailReview WebsitesPrinted YP
Mobile websitesMobile AppsOnline Display
70%
58%
Male Versus Female
23
Mobile Ads Daily DealsCouponsDirect Mail
Mobile WebsiteOnline VideoPrinted YP
Why Everyone Needs a Website?
24
94%
59%
63%Join the conversation. #SuperMedia Join the conversation. #SuperMedia
Who Needs a Mobile Website?
25
26%5%
27%
And Don't Forget
Key Takeaways
Expert Panel
Ben Wood Director of Channel Sales Americas
Join the conversation. #SuperMedia Join the conversation. #SuperMedia
Matt BakerManager, Small Business Partnerships
Howard LermanCEO and Co-Founder
Chris FolmarDirector, Mobile Development
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