The Breeze Fuel Promotion

A Marketing Proposal

Free Fuelwith The Breeze

Presented by Sheridan Selwood0117 966 1065

August 2011

Broadcast Area: Bristol

Broadcast Area: Bath

Broadcast Area: Bridgwater & West Somerset

The Strategy

• The ‘Free Fuel’ on air and online promotion will run simultaneously across all 3 Breeze stations in the South West; in Bristol, Bath and Bridgwater & West Somerset.

• Everyone’s complaining about the cost of petrol and diesel so we’re giving away £100 worth of fuel every weekday for 4 consecutive weeks from the 3rd October to 28th October 2011.

• Our sponsoring partner will ‘own’ The Breeze South West stations during these 4 weeks and benefit from significant marketing exposure; both on air and online.

The Exposure

• The sponsor of ‘Free Fuel’ will receive significant on air and online exposure throughout the promotion with sponsorship credits and positioning statements in pre-recorded trails and Presenter live reads.

• Week 1: 26th September to 2nd October 8 pre-recorded trails and 4 presenter live reads per day pre-promoting the competition (it all starts next Monday): Total of 84 ‘credits’ on each station

• Week, 2, 3, 4 & 5: 3rd October to 28th October 8 pre-recorded trails and 4 presenter live reads per day for the 4 weeks of competition: Total 336 ‘credits’ on each station

• A total of 1260 ‘credits’ over the campaign

The Message

• Each ‘credit’ consists of a sponsor’s name-check and 12 word positioning statement.

Free Fuel Top-Up with The Breeze and...Name of Sponsor...Followed by 12 word positioning statement

• Rotate up to 3 different messages across the 420 ‘credits’ over the 5 week on air campaign.

Home Page flip book competition bannerIncludes your branding/logo plus link to your website for

4 weeks

Your branding & logo here

Campaign Investment

Competition Pre-promotion: Week 184 ‘credits’ on each of 3 stations: Total 252 Competition Live: Weeks 2, 3, 4 & 5336 ‘credits’ on each of 3 stations: Total 1008Production of Credits:Up to 3 in rotationWebsite Activity: 4 WeeksOn all 3 station websites as detailed

Total Cost: £XXXXXFRS COST -