The Big Picture - How Social Media Marketing can Grow Your Business

How social media marketing can grow your business

What’s the big fuss about

social media?

1-to-1 trading

http://www.flickr.com/photos/jaako/2514686029/

http://www.flickr.com/photos/gbullard/3445649131/

1-to-many selling

Back to 1-to-1, but online

How does social media fit

into your business?

Branding

Awareness

Lead Generation

Loyalty

Website Traffic

Customer Servicehttp://www.flickr.com/photos/purprin/3655887487/

http://www.flickr.com/photos/shannonlowe/3171867074/

Awareness & Discovery

Relationship & Trust

More Leads & Sales

RETHINKING MARKETING

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail / email

• Print / TV / Radio

Inbound Marketing

• Social media

• Blogging

• SEO / SEM

• Free trials

RETHINKING MARKETING

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail / email

• Print / TV / Radio

Inbound Marketing

• Social media

• Blogging

• SEO / SEM

• Free trials

Yo! Imma let you finish but this kind of marketing is meant

to interrupt!

Case Study:How the Roger Smith Hotel gets more bookings with social media

1. Take advantage of local happenings2. Discount and call to action3. Word of mouth

But when people come to the hotel, we make 110 percent effort to see them in person,

whether it's for a drink or breakfast or lunch or sending something to their room. That's what

separates us from a Marriott, which has a great online presence and does a good job

with sites and exposure.

– Brian Simpson, Roger Smith Hotel

http://bit.ly/RSmithHotelQA

DIFFERENTIATION

Anyone can do social media, but the real keys to success are the relationships

✗EASY WAY TO USE SOCIAL MEDIA

Awareness& Discovery

Leads& Sales

Tell Your Friends!!

Whatʼs your email address?

TransactionalFocus

BEST WAY TO USE SOCIAL MEDIA ✓

Awareness& Discovery

More Leads& Sales

Relationship& Trust

I canʼt wait to tell my friends!!

You made me feel

important

HOW FORD DOES SOCIAL MEDIA

Full video on YouTube: Ford Motor's Scott Monty on Big Brands and Social Media

http://www.youtube.com/watch?v=PBr44lYaRuY

Create a social media

strategy

STEP 1: KNOW YOUR CUSTOMER

Light-hearted & irreverent?

Professional &business-oriented?

Cosmopolitan &well traveled?

STEP 2: HOW DOES YOUR AUDIENCE USE SOCIAL MEDIA?

Social Technographics Ladder by Forrester ResearchUser generated content e.g. blog reviews, video posts, etc

Twitter, Facebook status updates

Submitting reviews, blog comments, online contest forms

Voting, tagging, categorizing

Facebook app / contest

More educational / informational in nature. Activities featuring videos, blog posts by the brand since audience does not actively participate

Err.. donʼt use social media?

STEP 3: HOW TO GROW RELATIONSHIPS WITH SOCIAL MEDIA?

Listening Talking Energising

Supporting Embracing

STEP 4: DESIGN YOUR CAMPAIGN

Based on the information above, you are now ready to choose a platform

Thank You!Slides can be downloaded from

http://slideshare.net/buzzmediamarketing

Direct questions todavid@buzzmedia.com.my

@blogjunkie on Twitter

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