The Agile Business Manifesto

THE AGILE BUSINESS

MANIFESTOagilebusinessmanifesto.com

We are living in a time of exponential change. A time of rapidly shifting contexts for every

organisation. We believe that it is time for a new type of business, defined by a new set of

principles.

Over fifteen years ago the Agile Manifesto gave us a blueprint for a better way of developing

software in the digital world. Inspired by those twelve conventions, we’ve developed a set of

principles that define a new operating system for the truly agile organisation. This is about doing

better business in the complex adaptive environment that we all recognise today.

It’s time to reinvent how business works.

This is the Agile Business Manifesto

agilebusinessmanifesto.comagilemanifesto.org

ONE

Our highest priority is to satisfy the customer through early and continuous delivery

of valuable software

The primary orientation is towards customer need

delivered through constant improvement of customer

experience

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 1:

TWO

Welcome changing requirements, even late in development. Agile processes harness change for

the customer's competitive advantage

Strategies and tactics are highly adaptive and responsive, and change

is welcomed

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 2:

THREE

Deliver working software frequently, from a couple of

weeks to a couple of months, with a preference to the

shorter timescale

Iterative, sprint working delivers customer value

through continuous progress and momentum

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 3:

FOUR

Business people and developers must work

together daily throughout the project.

Effective cross-functional collaboration, supported through clear

intent, is critical for success

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 4:

FIVE

Build projects around motivated individuals. Give them the environment and

support they need, and trust them to get the job done

.

Build companies with motivated individuals.

Empower teams to deliver through a flexible working environment characterised by trust and comfort with

dissent

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 5:

SIX

The most efficient and effective method of

conveying information to and within a development team is

face-to-face conversation..

Bureaucracy and politics are minimised, co-location

and face-to-face communication maximised,

wherever possible

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 6:

SEVEN

Working software is the primary measure of progress

.Working outputs are the

optimum measure of progress and success

AGILE MANIFESTO PRINCIPLE:AGILE BUSINESS

PRINCIPLE 7:

EIGHTAgile processes promote sustainable development. The sponsors, developers, and users should be able to

maintain a constant pace indefinitely.

Agile business supports relentless and sustainable innovation and progress. Change and iteration is

constant, and the pace of progress never slows

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 8:

NINE

Continuous attention to technical excellence and

good design enhances agility

Technical excellence and good design are central to maintaining

pace and agility

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 9:

TEN

Simplicity--the art of maximizing the amount of work not done--is essential

Minimise wasted effort, duplication and

resources

AGILE MANIFESTO PRINCIPLE:AGILE BUSINESS

PRINCIPLE 10:

ELEVEN

The best architectures, requirements, and designs

emerge from self-organizing teams

The best results emerge from small teams with a high

degree of autonomy

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 11:

TWELVE

At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior

accordingly

Continuous improvement is achieved through

embedded reflection time, and behaviours and culture that support

learning

AGILE MANIFESTO PRINCIPLE:

AGILE BUSINESS PRINCIPLE 12:

More detail on the Agile Business Manifesto including a roadmap to

becoming a truly agile organisation, and the ‘how’ of digital

transformation, will be published in our new book on April 3rd, 2017

(Kogan Page).

@neilperkin @peterjabraham

agilebusinessmanifesto.com/pre-register/

And for exclusive content relating to these themes, sign up via the link

below: