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About the Author
Christopher Pappas is founder of The eLearning Industry’s Network, which is the largest online community of professionals involved in the eLearning Industry. Christopher holds an MBA, and an MEd (Learning Design) from BGSU.
eLearning Blogger | EduTechpreneur | eLearning Analyst | Speaker | Social Media Addict
The 8 Top Reasons to Opt for Custom eLearning
Custom eLearning is personalized to meet the
needs of your organization. From brand integration
to specialized online training activities, experienced
professionals take care of every aspect of your
online training course. But is it really worth the
price tag?
The 8 Top Reasons to Opt for Custom eLearning
The 8 Top Advantages of Custom eLearning
There’s no doubt about it, custom eLearning can cost a pretty penny. You’re
paying for customized eLearning content that aligns with your brand image
and gives corporate learners the personalized online training they require.
However, your investment can bring a variety of benefits. Here are 8 of the
most notable advantages of opting for custom over off-the-shelf eLearning
for your organization.
The 8 Top Reasons to Opt for Custom eLearning
1. Allows For Full eLearning
Customization
The 8 Top Reasons to Opt for Custom eLearning
1. Allows for Full eLearning Customization
eLearning content providers meet with their clients to identify their specific
needs, objectives, and desired online training outcomes. As such, companies
have direct input in the process and can customize every aspect of the online
training course. Even the smallest detail, such as graphic placement and
typography.
The 8 Top Reasons to Opt for Custom eLearning
1. Allows for Full eLearning Customization
Organizations can incorporate online training activities and images that are
relevant for their employees instead of relying on “one-size-fits-all” materials.
The caveat is that you must clearly define your learning goals, objectives, and
expectations before meeting with the vendor.
The 8 Top Reasons to Opt for Custom eLearning
2. Improves Online Training
Effectiveness
The 8 Top Reasons to Opt for Custom eLearning
2. Improves Online Training Effectiveness
One of the most significant benefits of custom eLearning is that it helps
corporate learners achieve personal goals. As such, it makes online training
more effective and cost efficient. Employees are able to concentrate on skills,
tasks, and challenges they encounter in the workplace.
The 8 Top Reasons to Opt for Custom eLearning
2. Improves Online Training Effectiveness
This means that they can apply what they’ve learned to improve their
productivity and proficiency. All of the branching scenarios, online training
simulations, and real world examples are designed with one goal in mind:
practical use.
The 8 Top Reasons to Opt for Custom eLearning
3. Online Training Courses Align With
Organizational Standards
The 8 Top Reasons to Opt for Custom eLearning
3. Online Training Courses Align With
Organizational Standards
Your organization works hard to uphold its brand image and convey its core
message. But does your current online training program reflect your true
brand identity?
The 8 Top Reasons to Opt for Custom eLearning
3. Online Training Courses Align With
Organizational Standards
Custom eLearning allows you to incorporate every aspect of your brand
image, from the logo to color scheme. You can even personalize the tone to
provide the perfect online training conditions for your employees. All of
these elements help you seamlessly integrate your online training program so
that it becomes part of your corporate culture.
The 8 Top Reasons to Opt for Custom eLearning
4. Easy To Scale And Upgrade
The 8 Top Reasons to Opt for Custom eLearning
4. Easy To Scale And Upgrade
Your company is constantly evolving. You add new products or services,
update your policies, and have to keep up with current compliance laws. All of
these changes require online training course modifications. If you are working
with an out-of-the-box online training solution, you must hire additional staff
to make the upgrades or purchase new software. Even if you have a dedicated
L&D staff, you still need to devote time and resources to the task.
The 8 Top Reasons to Opt for Custom eLearning
4. Easy To Scale And Upgrade
In the case of custom eLearning, vendors plan ahead and create online
training content that it is easy to modify. For example, online templates that
members of your staff can quickly revise, or built-in assets that give you the
power to enrich your online training experience. If necessary, you can even
outsource more involved course updates to your eLearning content provider.
They are already familiar with your online training needs and brand identity.
The 8 Top Reasons to Opt for Custom eLearning
5. Organizations Can Provide Direct
Input
The 8 Top Reasons to Opt for Custom eLearning
5. Organizations Can Provide Direct Input
eLearning content providers and their clients usually communicate on a
regular basis. Clients have the opportunity to provide feedback and share
their opinions, while the vendors can get direct input from the client before
they finalize each stage. If any issues arise, both parties are able to quickly
remedy the issue to ensure that everything goes smoothly.
The 8 Top Reasons to Opt for Custom eLearning
5. Organizations Can Provide Direct Input
For example, your organization evaluates its current data and discovers that
employees require more interactivity. You then have the option to contact
your eLearning content provider to discuss more engaging and inspiring
online training activities. They can make suggestions and start drafting plans
for your new online training scenario or simulation.
The 8 Top Reasons to Opt for Custom eLearning
6. Outright Ownership And Reduced
Upkeep Costs
The 8 Top Reasons to Opt for Custom eLearning
6. Outright Ownership And Reduced Upkeep Costs
Many eLearning tools come with up-front costs or monthly licensing fees. It
may be less expensive than custom eLearning in the beginning. However,
developing your online training courses in-house may be more costly in the
long run. For example, some LMS platforms charge per user. This becomes a
major expense as your organization grows and you hire new staff members.
The 8 Top Reasons to Opt for Custom eLearning
6. Outright Ownership And Reduced Upkeep Costs
The upkeep costs are another consideration. Certain LMS platforms charge
for updates and support, while many custom eLearning providers factor this
in ahead of time. For instance, they may include regular updates in the initial
costs. Or use rapid eLearning authoring tools and Learning Management
Systems that allow your organization to maintain its own online training
content.
The 8 Top Reasons to Opt for Custom eLearning
7. Increased Corporate Learner
Engagement
The 8 Top Reasons to Opt for Custom eLearning
7. Increased Corporate Learner Engagement
This is one of the most overlooked benefits of custom eLearning. Most
organizations weigh the investment versus effectiveness. However, they don’t
take employee engagement into consideration. Customized online training is
more relevant and relatable for your corporate learners.
The 8 Top Reasons to Opt for Custom eLearning
7. Increased Corporate Learner Engagement
They know that they can use the knowledge and skills they acquire in the real
world. As a result, they are more likely to engage and actively participate. This
leads to an increase in employee satisfaction, knowledge retention, and
training ROI.
The 8 Top Reasons to Opt for Custom eLearning
8. Accommodates ANY Budget
The 8 Top Reasons to Opt for Custom eLearning
8. Accommodates ANY Budget
Custom eLearning is usually synonymous with big budgets. After all,
customization costs. And you need to be a Fortune 500 company to
outsource your online training to a vendor, right? The truth is that custom
eLearning can accommodate any online training budget, big or small.
The 8 Top Reasons to Opt for Custom eLearning
8. Accommodates ANY Budget
Organizations with limited resources can customize certain aspects of the
online training course and rely on pre-built solutions for the rest.
Communication is key. You must meet with your eLearning content provider
and let them know about your online training needs and budget. Chances are,
they’ll be able to custom tailor a package that your organization can afford.
The 8 Top Reasons to Opt for Custom eLearning
Custom eLearning
There are a myriad of misconceptions that surround custom eLearning. In
fact, many organizations avoid it altogether, believing that it is out of their
price range, or that customized online training content requires lengthy
turnaround times. But custom eLearning may be the best solution, as long as
you research your options and find the right vendor. Don’t hesitate to ask
questions and request quotes before making your final decision.
The 8 Top Reasons to Opt for Custom eLearning
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The 8 Top Reasons to Opt for Custom Learning
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