View
43
Download
6
Category
Tags:
Preview:
Citation preview
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• The 4 P’s of marketing are a central concept • The “4 P’s” or the “Marketing Mix” became
popular in the 1960’s. • The concept had been around before then
and it still holds true today.
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Product • Place • Promotion • Price
The 4 P’s are:
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• The 4 controllable categories that help deliver a product successfully to your target customer.
The 4 P’s are:
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• The cornerstone of any business is the product.
Product
Product
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Strong • Easy to articulate • Adding value to the market
Your Product Should Be:
Product
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• A service • A level of quality • The way you conduct business • An object
Your Product Can Be:
Product
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Place can mean: the physical “place” where you intend to sell your product.
• Place can also mean: the product’s “place” in the market.
Place
Place
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• As a business owner, consider what “proper placement” is.
• What segment of the market should be seeing your product first?
Place
Place
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Logistics,timing and planning based on the supply chain are key factors in ensuring that the customers can physically get to the product.
Place
Place
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Poor placement can hurt sales, even if you have a great product.
Place
Place
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Advertising and sales are traditional ways to promote a product.
Promotion
Promotion
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Focus is key in order to hit your target.
Promotion
Promotion
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Know your audience!
Promotion
Promotion
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Who are you selling to? • Who is most likely to buy your product,
support future products and talk it pu?
Promotion: Know Your Audience
Promotion
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Do your research!
Promotion: Know Your Audience
Promotion
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• If you’re just starting out, aim for mass appeal.
Promotion
Promotion
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• The price point encourages or discourages customers.
Price
Price
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• Where does your product’s price fall within the market?
Price
Price
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• How elastic is your product’s price?
Price
Price
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• What is the competition like?
Price
Price
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• What is the trend in demand for your product?
Price
Price
The 4 P’s of MarketingMichael E. Parker Presents:
michaeleparker.net
• michaeleparker.net• michaeleparkerlean.com• michaeleparker.info
To Learn More, Visit:
Recommended