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The 4 D‘s of Future Automotive Mobility
Dr. Klaus Schaaf, Volkswagen AG
Maybe we can fill the part about shaping the digital transformation with some content…
• Digitalization • Design Thinking • Disruptive Technologies • Driverless Cars
This is where we have to excell in the future to stay at the top…
Wait a minute – don‘t we already know one thing or two about this?
• Digitalization • Design Thinking • Disruptive Technologies • Driverless Cars
Early digital Projects
Active Noise Compensation (1992) Digital Voice Enhancement (2000)
Electronics Research Lab in
Silicon Valley (since 2001)
Stanley wins the Darpa Grand Challenge (2005)
True - but now let‘s go completely crazy… Let‘s integrate these concepts not only into our cars but also into ecosystems!
• Digitalization • Design Thinking • Disruptive Technologies • Driverless Cars
“Software is eating the world, in all sectors In the future every company will become a software company”
Mark Andreessen
Backward compatible
Software
Backward compatible
Backward compatible
Backward compatible
Backward compatible
Hardware
10
Efficient enabling of Product Variants
Flexible fulfillment of customer needs
High rate of re-usability Enabling dynamic development cycles
High standardization and re-usability
Different development cycles and production periods
De-coupling of development cycles of hardware and software
5.0 5.1 5.2 5.x
4.0 4.1 4.2
3.0 3.1
2.0 2.1 2.2
1.0 1.1
0.1 0.2 0.5 0.7 0.8 0.9
Prototype Hardware
Volkswagen I.D. I.D. BUZZ I.D. CROZZ SEDRIC
Wouldn‘t it be nice - to develop Hardware and Software independently ?
Car of the Future
Matrix Beam LED
OTA
Software over the Air (OTA)
How can we deal with these ever changing software updates?
How can the whole group profit from new software?
How can we make sure that the software quality is good?
Volkswagen as a Software Company – what do we have to learn ?
How can we make sure that SW quality is good?
Learn and apply methodes like Pair Programming
Build up a Volkswagen Group Software Repository
Use state-of-art Version-Management
Middleware-Portfolio
Description of Functions
Functional Architecture
Hardware Architecture
Software Architecture
Volkswagen as a Software Company – what do we have to learn ?
How can we make sure that SW quality is good?
Learn and apply methodes like Pair Programming
Build up a Volkswagen Group Software Repository
Use state-of-art Version-Management
Middleware-Portfolio
Description of Functions
Functional Architecture
Hardware Architecture
Software Architecture
Volkswagen as a Software Company – what do we have to learn ?
The Design Thinking Process
Software, Platforms and Ecosystems
are eating the world
Curation & Orchestration AI
B2C Retail Touchpoints
Central AI
Automotive Store
Interaction Layer
Location
Weather
Traffic
History
Preferences Health
Reward Membership
How do I best get from A to B?
Does it make sense for me to buy a car? If so,
which one?
Financials
AI is eating the world
AI leads to the next disruption of the Automotive Industry
vision, speech and sensing
machine learning
natural language processing
rules-based system
knowledge management
AI Customer Assistants enable a two-way engagement with customers in an experience
that will mimic human conversations, with both
listening and speaking, a sense of history, in-the-moment
context, tone, and the ability to respond.
Applying AI assistants intelligently
robotics
Natural Body-Language
Interactions
Voice-AI Conversations
with Personal AI-Assistant
Implicit Behavioral
Driving Contexts Inferred Gaze
Interaction A human-centered experience, enabled by AI, that reacts & adapts to the driver & passenger’s continuously-changing lives, knowing the context, situation, location, the person and learning continuously.
Our UX Vision
YOU are the Generation that will Reinvent the Automobile and Mobility
#ThinkReinvented
YOU are the Generation that will Reinvent the Automobile and Mobility
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