The 3x3 strategy overview

3X3STRATEGY

OVERVIEW

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What in a simple way is strategy?

A succinct talk about it

definitions of

believe

complex

strategy

such as

Strategy is the directionand scope of anorganisation over the longterm, which achievesadvantage in a changingenvironment through itsconfiguration of resourcesand competences with theaim of fulfillingstakeholder expectations

Gerry Johnson,Kevan Scholes,Richard Whittington

Simpler ones like

Alfred Chandler, 1962

The determination of the basic long term goals and objectives of an

enterprise

AND we definitively

ignore false

A c c u s a t i o n ssuch as

ISSTRATEGY

Because that is simply Not

ISSTRATEGY

REGARDLE SSthe

approach

present

StrategyIs about building the future

based on knowledge from the past

whilst focusing on the

past present future1 2 3

... The elements are:www.CesarMalacon.tumblr.com

SO WHAT IS STRATEGY?

Is a thinking process aimed to deliver a set of defined decisions (projects) that allow us to have a

perfection

keeping

direction aimprecise beginning

and while progressing,

in order to achieve at the ending

STRATEGYwww.CesarMalacon.tumblr.com

Precise Starting

Perfection at ending

Direction and aim while

progressing

Three elements of any strategy

futurepresent

pastfuture

presentpast

futurepresent

comprises many things we

This simple 3x3 overview shows some of the most significant

Corporate Strategy

build a happy and successful future for ourshould do to

and peoplecompany

subjects needed to consider to get from tohere theresuccessfully

Precise Starting

•Unique Selling Proposal•Market definition/Creation•Right Timing•Value Creation

Perfection at Ending

Direction and Aim while

Progressing

Customers Feedback

PROFITABLESUSTAINABLEREPLICABLE

GROWTH (Choice)

1. Intended Vs. Emergent Strategy [Reaction]

2. Direct Communication3. Learning & Knowledge

Management4. Performance

Measurement

Strategy lives and runsall around thesesubjects, makingdouble loops andpatterns with some ofthem

Precise Starting

Progressing

Customers FeedbackPROFITABLESUSTAINABLEREPLICABLE

GROWTH (Choice)

•Unique Selling Proposal•Market definition/Creation•Right Investment•Right Timing•Value Creation

Measurement

Note: Clarity is gained only with time

is about 3 main concepts

Precise Starting

Progressing

PURPOSEALIGNMENT & CONTINUITY BENEFITS

runs a circuitaround the several important aspects of corporations and industries

Strategy

Making it look like a formula 1 track.

And there is Still more

The pit line

The business model

Precise Starting

Progressing

Measurement

GROWTH (Choice)

B u s i n e s s M o d e l Definition

The business modelIs basically what the business doesand how the business makes money doing it.

.... Or: Considering whatever the company does, the system allowing the technical inputs to meet the economic outputs –profits-!

Now you go and find out what a system is

Precise Starting

Progressing

Measurement

GROWTH (Choice)

Innovation & P.I.

Bypass

Capture

Industry

changes –

evolution -

(life cycle)

Precise Starting

Progressing

Capture

Business models set how to deliver value to customers first, then how tocapture value for the company. It comprises relationships with customers,suppliers, resources and financial structure.

You can begin since the planning stage with it.

You need to learn , then to adapt. And improve.

You can create, and innovate

Like in f1. There is a planThere is the raceThere is the competitionThere are the surprising conditionsAnd there are the results

Then you have to leave the track. Take the pit line. And execute changes.To adapt. Then go out again. And try to out perform them all. It takes more than one “stop” to the pits. But you might leave the raceearlier if you don’t want to stop to improve

The business model line above the diagram, is the pit line. It has 2 entrances so you

can always get there.

Precise Starting

Progressing

Measurement

GROWTH (Choice)

Innovation & P.I.

Bypass

Capture

Industry

changes –

evolution -

(life cycle)

sowww.CesarMalacon.tumblr.com

Strategy is about building the future. It is based on the past. Has to be executed on the present.

We want to start precisely. To continue in the right direction. To achieve a perfect accomplishment

We need to start with a purpose. Then to continue remaining aligned with it. To get the best benefit possible

All these concepts comprise activities and complexity living all around the organisations. We need ways for it so it can move properly around

And there is the lateral line –the business model- to put together efforts, reality, and results.

Thank you

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http://twitter.com/CesarMalacon @cesarmalacon

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