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Presented By:
SMS Dominator
Text Message Marketing Tips
For Your Clothing Store
What Is Text Message Marketing?
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your “Email” List
and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Birthday Club
Program
Start a Birthday Rewards Program
Manually Add New
Customers Who Agree
to Join
Ways to Build Your Mobile List
Check-Out Counter Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to Clothes and Get $5 Off Next Purchase
Text Message Marketing Ideas
For Your Clothing Store
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Send Text Message Offers on Slow Days
to Increase Traffic
Send Notificatio
n about Clearance
Items
Text Message Marketing Ideas
For Your Clothing Store
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Notify Notify Customers Customers of Newly of Newly Stocked Stocked ItemsItems
Start a Start a “Frequent “Frequent Customer” Customer”
Loyalty Loyalty ProgramProgramto Get to Get Repeat Repeat
BusinessBusiness
Send Event Send Event RemindersRemindersto Increase to Increase Awareness Awareness
and and AttendanceAttendance
Text Message Marketing Ideas
For Your Clothing Store
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement Implement the Use of the Use of QR Codes QR Codes to Direct to Direct People to People to
Your Your Website, Website,
etc.etc.
Hold Hold Contests Contests with Your with Your
Mobile Mobile List to List to Keep Keep Them Them
EngagedEngaged
Run a Run a Birthday Birthday Rewards Rewards ProgramProgram
Text Message Marketing Ideas
For Your Clothing Store
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
SendSend““Thank You” Thank You” Messages to Messages to
Your Your CustomersCustomers
Communicate Communicate Efficiently Efficiently With Staff With Staff MembersMembers
Conduct Conduct Customer Customer
Satisfaction Satisfaction Surveys and Surveys and
PollsPolls
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaigns
Let’s Take a Closer Look at These…
Save Save MoreMore
EXAMPLE
Show this text to receive 20% off of any Item at Clothing Spot. EXP 5/15
EXAMPLE
Spend $100 or more at Clothing Spot and receive $10 OFF when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase Two Accessories at Clothing Spot and receive 50% OFF Another Accessory. EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Purchase any Shirt at Clothing Spot and receive a Belt for FREE. EXP 5/15
Get a Get a FreebieFreebie
How to Use QR Codes
Send Users to a Mobile Preview of Your Upcoming Fashion Releases
Send Users to Your Photos and Social Media Sites
Send Viewers to Your Coupons and Discount Offers
How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Clothing Store’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Consumers of Potential Text Message Costs
Text Message Marketing Points to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing Mistakes to Avoid
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com
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