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The Incredible Dissolving Store James Tenser Kantar Retail Future of Category Management Forum
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The Incredible Dissolving Store
Future of Category Management ForumRosemont, ILOct. 17, 2012
© Copyright 2012, VSN Strategies, All rights reserved.
Future of Category Management 2Oct. 17, 2012
“Tear Down These Walls”
Shoppers to Category Managers:
Future of Category Management 3
Of Habit and Target
Extreme Couponing
Shoptimizers Gone Wild
Oct. 17, 2012
Future of Category Management 4
Showrooming PanicHave smartphone, will travel
“Quite rightly”
Oct. 17, 2012
Future of Category Management 5
“Omni-Channel Matrix”
Oct. 17, 2012
Order From:Home, Elsewhere
(work), Your Store, Different Store,
Mobile
Where Received:
Home, Elsewhere, Your Store, Different
Store
Fulfilled By: Direct DC, Store DC< Your Store, Different Store,
Vendor
The 81 Paths
Future of Category Management 6
The New Big
Oct. 17, 2012
7 trillionText messages in 2011
6 billionCell phone plans worldwide
2 billionInternet users worldwide
Future of Category Management 7
Terabyte? Schmerabyte!
Oct. 17, 2012
1.2 MillionTransactions/hour
197 MillionSearches/Hour
97 MillionContent Shares/Hour
7.9 MillionInteractions/Hour
Future of Category Management 8
How Big is Big Data?
Oct. 17, 2012
1.8 ZBIn 2011
13+ ZBIn 2015
Future of Category Management 9
Boop-Boop
Oct. 17, 2012
•Of customers make multichannel purchases
>50%•Of
customers trust peer recommendations
>78%
•Of smartphone owners made a purchase using a smartphone
>38%
•Growth year over year
>15%
Multi-channel the New Norm
The Rise of Social Media
Mobile Commerce
Online Shopping
Source: Liquid Analytics
Future of Category Management 10
The Endless Aisle
Oct. 17, 2012
Volu
me
SKUs →
Future of Category Management 11
Welcome back to the matrix
Oct. 17, 2012
Demand Optimization
Future of Category Management 12
All This and More
The Shopper
Base Price
Markdown
Space
Promotion
Assortment
SoLoMoMe
Capacity
Replenish-ment
Competition
Implemen-tation
Oct. 17, 2012
Shopper Success…
And therefore,The success of our category plans…
Are influenced by all these factors.
Simultaneously.Continuously.
Future of Category Management 13
• Learn to Love Ambiguity• Forget Data-Sharing; Just Plug In• Lose Control; Gain Dynamic Relevancy• Shorter, Faster Decision Life-Cycles
Oct. 17, 2012
Fungible Future
Future of Category Management 14
Putting it All Together…
Oct. 17, 2012
Future of Category Management 15
The Incredible Dissolving Store
Oct. 17, 2012
s t r a t e g i e sJames Tenserjtenser@vsnstrategies.comhttp://vsnstrategies.comhttp://tenserstirades.blogspot.com 520-797-1314©2012
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