Ten Things Marketers Need to Know in '10

ERIC WEAVER2010 International Consumer Electronics ShowLas Vegas

Ten things marketers need to know in ‘10

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SLIDES: slideshare.net/weaveCHATTER: twitter.com/weave

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1. The social media hype bubble has burst.

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April 2009: Oprah joins Twitter, Ashton & Larry duke it outMay 2009: 4,487 self-proclaimed social media gurus, ninjas, jedi on TwitterBy Dec 2009: Nearly 11,000 more “gurus” joined Twitter, post-Oprah

BL OCHMAN, 12/29/09

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Help a Reporter Out, 1/5/10

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2. Despite this, your marketing must become even more social. Srsly.

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51% of consumers trust peers for company & product info; 13% trust marketers.

2009 EDELMAN TRUST BAROMETER

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And…

DATA FROM DEI WORLDWIDE/OTX “IMPACT OF SOCIAL MEDIA ON PURCH BEHAVIOR”

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Another reason: competitors.86% said they intend a spending bump in social programs in ‘10.

DATA FROM DEI WORLDWIDE/OTX “IMPACT OF SOCIAL MEDIA ON PURCH BEHAVIOR”

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3. Consumers want to co-create your offering with you.

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And you may not even know it.

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4. 2010 is the year to find your voice.

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“The only way to put out social media fire is with social media water.”- Ramon DeLeon, Domino’s Pizza

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5. 2010 is the year to take risks.

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“Are you asking for a budget increase?”

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54% of companies surveyed have implemented social monitoring.Yet many only listen.

E-CONSULTANCY, SOCIAL MEDIA AND PR REPORT, NOVEMBER 2009

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6. Fear also creates control issues. But control is gone.

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7. You need a strong brand now more than ever.

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66% of all brand touchpoints are now consumer-generated.

MCKINSEY QUARTERLY, JULY 2009

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8. You don’t need your prospects’ time. You need their trust.

252009 EDELMAN TRUST BAROMETER

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There’s only really one lever to pull.

Source: Agent Wildfire

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9. 2010 is the year to demonstrate intent.

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Demonstrate intent.

2009 EDELMAN TRUST BAROMETER

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10. 2010 is the year to demonstrate your societal intentions.

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83% of consumers are willing to change their consumption habits to make the world a better place.

2008 EDELMAN GOOD PURPOSE STUDY

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Globally, 80% of consumers feel that during a recession, it is still important for brands and companies to set aside money for social purpose

2008 EDELMAN GOOD PURPOSE STUDY

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Of all the tools at our disposal, social tools provide the greatest ability to connect, engage, build trust and demonstrate intent.

DANKE.AND QUESTIONS.me: twitter.com/weave company: tribalddb.caslides: slideshare.net/weave

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