Tech Cocktail Celebrate - DTP - 10.06.14

ZAPPOS.COM

DELIVERING HAPPINESS

DOWNTOWN PROJECT

The Power of WOW

‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08

Gros

s Sal

es $

MM

$1,000

800

600

400

200

THE #1 PRIORITY

THE #1 PRIORITY

CULTURETHE #1 PRIORITY

CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

CLOTHING

CUSTOMERSERVICE

CULTURE

CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES

“People will forget what you said. People will forget what you did.

But people will never forget how you made them feel.” -MAYA ANGELOU

ClothingCustomer ServiceCompany Culture

“a great brand is… ______”

WHAT’S NEXTDELIVERING HAPPINESS

ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

LAS VEGAS CITY HALL

LAS VEGAS CITY HALL

APPLE

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

NIKE

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

GOOGLE

http://static.panoramio.com/photos/original/400729.jpg

DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

DOWNTOWN VEGASFREMONT EAST

DOWNTOWN VEGASFREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

DOWNTOWN VEGASFREMONT EAST

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

DOWNTOWN VEGASFREMONT EAST

DELIVERING HAPPINESSWHAT’S NEXT?

ClothingCustomer ServiceCompany Culture

DELIVERING HAPPINESSWHAT’S NEXT?

ClothingCustomer ServiceCompany CultureCommunity

DOWNTOWN PROJECT

COLLISIONSCO-LEARNING

CONNECTEDNESS

DOWNTOWN PROJECT$350M

$50M – Small businesses$50M – Tech Startups$50M – Education, Arts, Culture$200M – Real Estate

DOWNTOWN PROJECTGOALS

DOWNTOWN PROJECTGOALS

• Live/Work/Play – Walking Distance

DOWNTOWN PROJECTGOALS

• Live/Work/Play – Walking Distance

• The Most Community-Focused Large City in the World

DOWNTOWN PROJECTGOALS

• Live/Work/Play – Walking Distance

• The Most Community-Focused Large City in the World

• The Co-Learning and Co-working Capital of the World

DOWNTOWN PROJECTREFRAMING “COMMUNITY”

DOWNTOWN PROJECTREFRAMING “COMMUNITY”

• COLLISIONS

DOWNTOWN PROJECTREFRAMING “COMMUNITY”

• COLLISIONS• CO-LEARNING

DOWNTOWN PROJECTREFRAMING “COMMUNITY”

• COLLISIONS• CO-LEARNING• CONNECTEDNESS

DOWNTOWN PROJECTREFRAMING “COMMUNITY”

• COLLISIONS• CO-LEARNING• CONNECTEDNESS• DENSITY

DOWNTOWN PROJECTREFRAMING “COMMUNITY”

• COLLISIONS• CO-LEARNING• CONNECTEDNESS• DENSITY• DIVERSITY

AcceleratingCollisions, Co-Learning, and

Connectedness

THE BIG BET

AcceleratingCollisions, Co-Learning, and

Connectedness

…will lead to…

Happiness, Luckiness, Innovation, and Productivity

THE BIG BET

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Community)

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Community & Return on Collisions)

ROC & ROLROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Community & Return on Collisions)and institutionalizing ROL

ROC & ROLInstead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Community & Return on Collisions)and institutionalizing ROL(Return On Luck)

ROIVS

ROC & ROLInstead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Community & Return on Collisions)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

ROIVS

DOWNTOWN PROJECT$350M

$50M – Small businesses$50M – Tech Startups$50M – Education, Arts, Culture$200M – Real Estate

$50M SMALL BUSINESS

$50M SMALL BUSINESS

Criteria

$50M SMALL BUSINESS

CriteriaOwner Operated - Passionate

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Community & Collisions

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Community & CollisionsExecution Ability

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Community & CollisionsExecution AbilitySustainable

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Community & CollisionsExecution AbilitySustainableUnique or First or Best at Something

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Community & CollisionsExecution AbilitySustainableUnique or First or Best at SomethingStory-worthy

NATALIE

NATALIE

NATALIE

NATALIE

NATALIE

NATALIE

SHIPPING CONTAINERS

CONTAINER PARK

CONTAINER PARK

CONTAINER PARK

CONTAINER PARK

LVCK

LVCK

LVCK

SHIPPING CONTAINERS

MEDICAL CLINIC

$50M TECH STARTUPS

$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1

$50M TECH STARTUPS

SHIFT / PROJECT 100

SHIFT / PROJECT 100

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ

GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q

GOLD SPIKE (FORMER CASINO)

GOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf

GOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9

GOLD SPIKE COWORKING LOUNGE

GOLD SPIKE COWORKING LOUNGE

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

$50M EDUCATION, ARTS, CULTURE

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

$50M EDUCATION, ARTS, CULTURE

http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

$50M EDUCATION, ARTS, CULTURE

$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

$50M EDUCATION, ARTS, CULTURE

http://mikerossart.net/images/mikeross_enter.jpg

$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

$200M REAL ESTATE

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation

WHEN CITIES DOUBLE IN SIZE

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

3 INGREDIENTS FOR SERENDIPITY

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

HOW TO ACCELERATE LEARNING & INNOVATION

LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

DIVERSITY + DENSITY

1. Zappos employees2. Tech Startup Community3. Small Business Community4. Fashion Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

What is the value of a resident that is out and about in the neighborhood?

RETURN ON COLLISIONSROC

What is the value of a resident that is out and about in the neighborhood?

3-4 hours/day

RETURN ON COLLISIONSROC

What is the value of a resident that is out and about in the neighborhood?

3-4 hours/dayx 7 days/week

RETURN ON COLLISIONSROC

What is the value of a resident that is out and about in the neighborhood?

3-4 hours/dayx 7 days/week

x 40 weeks/year

RETURN ON COLLISIONSROC

What is the value of a resident that is out and about in the neighborhood?

3-4 hours/dayx 7 days/week

x 40 weeks/year= 1000 “collisionable” hours/year

RETURN ON COLLISIONSROC

JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

JAKE – FLINT & TINDER

FASHION INCUBATORSTITCH FACTORY

FASHION INCUBATORSTITCH FACTORY

What is the value of a purposeful visitor that contributes to community?

RETURN ON COLLISIONSROC

What is the value of a purposeful visitor that contributes to community?

12 hours/day

RETURN ON COLLISIONSROC

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

RETURN ON COLLISIONSROC

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year

RETURN ON COLLISIONSROC

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year= 1000 “collisionable” hours/year

RETURN ON COLLISIONSROC

RETURN ON COLLISIONSROC

“SUBSCRIBE”

TO DTLV

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

RETURN ON COLLISIONSROC

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

RETURN ON COLLISIONSROC

100,000

RETURN ON COLLISIONSROC

100,000 “collisionable”

RETURN ON COLLISIONSROC

100,000 “collisionable” community

RETURN ON COLLISIONSROC

100,000 “collisionable” community hours

RETURN ON COLLISIONSROC

100,000 “collisionable” community hours per

RETURN ON COLLISIONSROC

100,000 “collisionable” community hours per acre

RETURN ON COLLISIONSROC

100,000 “collisionable” community hours per acre per

RETURN ON COLLISIONSROC

100,000 “collisionable” community hours per acre per year

RETURN ON COLLISIONSROC

100,000 “collisionable” community hours per acre per year

RETURN ON COLLISIONSROC

2.3 COLLISIONABLE HOURS

PER SQUARE FOOTPER YEAR

Accelerate:1. Collisions2. Co-Learning3. Connectedness

And everything else will fall into place…

(productivity, innovation, growth, happiness)

What will people say about downtown?

THE BIG BET3 GUIDING PRINCIPLES

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN

PROJECT

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

50% OF HUMANS LIVE IN CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

75% WILL LIVE IN CITIES IN OUR LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

THE 4 MINUTE MILE

THE 4 MINUTE MILE

MORE INFOFor a copy of this presentation:tony@zappos.com

For more information:www.downtownproject.com

A GREATBRAND

is a story that never stops unfolding.

is a story that never stops unfolding.

A GREATBRAND

COMPANY

A GREATBRAND

COMPANYCITY

is a story that never stops unfolding.

A GREATBRAND

COMPANYCITY

COMMUNITYis a story that never stops unfolding.

MORE INFOFor a copy of this presentation:tony@zappos.com

For more information:www.downtownproject.com