Tame Your Internet Superpowers

Tame your internet

superpowers!

Per Axbom

Daddy, daddy! You know what!?

A bird flew into a window at pre-school today. How long is the

woodcock’s beak daddy?

Honey, why don’t you call when you get home!?

You’re embarassing.

Picture yourselves...

• 1000s listen to me every day.

•My own support organisation in China.

• I program the VCR when I’m on the bus.

• I can see where my friends and family are on a map, right now.

• Free, instant dialogue with politicians.

• I can answer any question in minutes.

•My own magazine with free, global distribution.

•Can walk down the street and see through walls.

• Every week I Watch TV with strangers.

• I loan 25 dollars to strangers in Liberia.

This is my everyday life.

Watching TV with strangers

21

People steal from me all the

time.

Sometimes I feel like I

have superpowers.

But there isa gap.

Between people with...

...and without superpowers.

skeptics

superpowers

“The Americans have need of the telephone, but we do not. We have plenty

of messenger boys.”

— Sir William Preece, Chief Engineer,British Post Office, 1878.

“The horse is here to stay but the

automobile is only a novelty – a fad.”

— The president of the Michigan Savings Bank advising Henry Ford’s

lawyer, Horace Rackham, not to invest in the Ford

Motor Co., 1903

“The cinema is little more than a fad. It’s canned drama. What

audiences really want to see is flesh and

blood on the stage.”

— Charlie Chaplin, actor, producer, director, and

studio founder, 1916

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?”

— Associates of David Sarnoff responding to the latter’s call for investment in the radio in 1921.

“Television won’t last. It’s a flash in the pan.”— Mary Somerville, pioneer of radio educational broadcasts, 1948.

“[TV] won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.”

— Darryl Zanuck, movie producer, 20th Century Fox, 1946.

Skeptics have the wrong

outset

It’s not about what technology can do

for humans...

It’s about what humans can do

with technology...

sup m8? m 1ndering if yer cming 2moro. cu l8r k?

Sugata Mitra

hole-in-the-wall

one laptop per child

These children will know as much as you

and me...

...and more.

Name three leading politicians in

China?

In India?In Pakistan?In Zimbabwe?

Can technology

replace teachers?

Hasn’t it already?

What does it all mean for

companies?

A very happy customer tells3 other people.

An unhappy customer tells12 other people.

A very unhappy customer tells20 other people.

Sources:: TARP, Bain & Co., ECSW(from the book Customer Genius by Peter Fiske)

"I should have flown with someone else, or gone by car, 'cause United breaks guitars."

David Carroll and his bandSons of Maxwell

•150 000 views in 1 day

•5 million in 2 months

•9 million in 1 year

•Speaker incomes...

400 million copies soldin over 65 languages

Time to release Chinese translation on the Chinese market:6 months

Time to release unofficial Chinese translation to the world: 1 week

Companies are confusing

enthusiastic, engaged humans

with acts of crime.

How is this possible?

D

D

D

D

D

TIME

PLACE

TIME

PLACE

I want the web version of this! Or do you think there’s as an app?

I need to transfer money.

Mikemusa

Ory Okolloh

“The campaign’s official stuff they created for YouTube was watched

for 14.5 million hours,” Mr. Trippi said. “To buy 14.5

million hours on broadcast TV is $47

million.”

900 years

Donations toObama’s campaign

156

500

offline online

Average donation was 80 dollars.

Most people donated more than once.

What is there to be afraid of?

and beware of...

No video

No pictures

“Old school”

No networks

No animations

“New school?”

“So cool!”

If you wish to steal from me you can start with this presentation. Find it here:

axbom.se/superpowers

Just remember to share with other thieves.Sooner or later we will all learn something.

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