Talent communities – what are communities, how to build them and what is their value

Presented by: Lucian Tarnowski - Founder & CEO

@LucianT

A guide to Talent Engagement in a changing

worldWhat are communities, how to build

them and what is their value?

Topics

Arthur Tarnowski & Vocational Education

Topics

Our mission: Democratize professional education

The Enterprise Talent Engagement Platform

Web 2.0 - Communication is now Multilogue

Stop the noise!

SEO

You’re spending $$s to get people to your careers site

$ $ $ $$ $ $ $$ $ $

8

What happens when visitors reach your site?

Limited choicesLots of informationBUT

Most organisations only broadcast

People are exposed up to 3000 Ads every day

The most effective way to engage talent: Leverage learning content

=Communities naturally form around shared interests or purpose.

Communities: The original form of Social Learning

People learn through discussion – Social learning

Organisations can now join the conversation

EMPLOYER OF CHOICE

Build relationships at scale through engagement

VSNetworks Communities

Create communities with 3 easy steps

Identify your Talent

Improve Candidate Experience with community invitations

The Invitation Landing Page

Join the Deloitte Talent Community

Invite Talent in many ways

Think about Candidate Experience

Add value and nurture your community

Community Management: Host. Participate. Care.

Appreciate and reward your communities

Talent attracts Talent

Become a Talent Organisation

Join the Deloitte Talent Community

The Learning Stream

Learning stream only has content that member chooses to learn for professional development

Members follow topics, people and companies

The Organization Profile

Join the Deloitte Talent Community

Talent community tools

UnknownTalent

KnownTalent

TalentLead

QualifiedLead Candidate New Hire /

Employee Alumni

High Value Engagement Loop

Recycle Recycle Redeploy Rehire

53% of the talent that makes it through the apply process indicates having a prior relationship with the organization. Source: Talent Board - Candidate Experience 2012

80/20 rule applies. Talent has no knowledge of your identity, relevance to them, or an informed perspective.

Talent Engagement Lifecycle

Unknown Talent Known Talent Talent Lead High Value

Loop

Goals • Gain Awareness

• Inform

• Inform• Influence

• Establish Relationship

• Socially Assess

• Influence

• Keep Informed

• Develop• Support

Activities • Post to Topics• SEO• SEM• Referral

Marketing

• Post to Wall• Post to Group• Direct

Message

• Mentor• Establish

Offline Link

• Post to Group

Outcome • Increased Awareness as Relevant/Desired Employer

• Improved Mapping of Potential Workforce

• Identification of Highly Relevant/Desired Talent

• Engaged Relevant Talent Pool Available for Deployment

Talent Engagement Lifecycle

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL

MEDIA!

Companies should NOT treat social media as another channel for broadcasting CRAP!

85% OF SOCIAL MEDIA USERS EXPECT A COMPANY WITH A PRESENCE IN SOCIAL MEDIA

TO INTERACT!

Interact rather than broadcast

The BraveNewTalent difference

Lucian TarnowskiFounder & CEO, BraveNewTalent

UK T: (+44) 207 570 7481E: Lucian@BraveNewTalent.com

Twitter: @LucianT

1. Understand who you want to interact with. (Segment)

2. Understand what you want them to do. (User Journey)• Scenario you want to play out -> actions a user

completes to do so -> motivations to act as desired

3. Clearly design/articulate how they will derive ongoing value by engaging with you. (Value Proposition)

4. Recruit your voice. (Actors)

5. Map a content strategy. (Content Drives Discussions)

6. Recognize and reward desired activity (Engage)

Moving Forward