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Social Marketing is Everywhere. Tag'by is connecting 2 worlds: your offline and online life. Our technology extends the power of social marketing to the real world. Tag’by provides an innovative solution to add a social animation to your store, exhibition, event, restaurants … Select your tag (loyalty card, RFID, Mobile phone NFC), we guaranty the connection with your customers’ Facebook account. You’ll be able to personalize your visitors’ visit and improve their experience. Add value to your place, better know your visitors, serve them better, reach their friends, extend your visibility on Facebook and increase your revenue! Your clients will become your best ambassadors! www.tagby.com
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Social Marketing Everywhere
Who we are
• International company5 Local offices
• Paris• Brussels• Hong Kong• Sydney• Tel-Aviv (R&D)
• Digital Marketing & Communication Founders’ expertise background
• Online start-ups• Web agencies• VP Ogilvy Paris
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Our Mission
We provide Social Marketing in Physical Places
04/12/2023 3
Our Objective
We help Brands • Leverage the traffic present in stores,
restaurants, events or exhibitions• By using the social networks (Facebook,
Twitter or Linkedin), • In order to turn people into brand
ambassadors
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The BIG idea
http://youtu.be/o8_XM7PJmvY
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The principle
In the shop/exhibition/ event: • People find tablets with
predefined messages & brand activations: games, photo shoots, promos, etc
• People can share those messages with their friends instantly with a simple swipe on the tablet
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Marketing Approach
• Every physical place needs a social environment
• “I Like” or “Check in” is not enough!• Making visitors register and share
branded messages requires thought-through “stories”.– Refined or fun messages, viral videos,
photo- shots, games, exclusive promotions or incentivized publications…
– Unique experience is the best sharing animation
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The benefits for the brands
• Increased visibility of brand/animation/shop/event• Consumer database populated by every registration• Extra dimension and Fun image to a shop/event• Extra traffic generated by exclusive offers to friends • Loyalty building by engaging the user publishing on
user’s timeline• Profiled offers based on Facebook profile
Every visitor, even if not a customer, becomes
more valuable than ever
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Solution Overview
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MessageTo Post 1
MessageTo Post 2
MessageTo Post 3
Users DBSelling activation
LoyaltyBehaviour analysis
Solution
Branded tagMobile NFCProfiled offers
Smart screen managementPromos/photo/ Info Administration + schedule
Publication Management
Targetedadvertising
Benefits
User experience
Tracking Reward
Recruitment of new visitors
Card registrationat 1st visit
The user swipes his card to publish displayed messages
The selected messages are posted on user’s wall
Friends reacts on user’s post and get recruited
Tag’by Solution
A Marketing Platform 3 Key Applications
Development ToolkitConnectors RFID readers
RFID cards, bracelets ..
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Marketing Platform
• Web Application• Design messages• Schedule actions• Manage stations• Analyse activity• Program marketing
operations
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3 Key Applications
Messages
« ready to post » predefined message
Photo-booth
the Ipad acts as a mirror. One
taken, the image can be enriched with a logo…or
more!
Photographer
the photo is taken by a
photographer holding the
tabletThe photo can
also be enriched
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Development Toolkit
• Tag’by offers an SDK and API and opens its platform to develop “the new generation of social marketing in real world”.
• Any developer or social agency can create tailor-made Tag’by applications
• Behavioural CRM, Wish lists, Profiled offers, Loyalty programs… The sky is the limit
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Connectors
• Tag’by can work on any device (Ipad, Android, Windows or Mac)
• The device just needs a USB connector to read RFID card, loyalty card or an NFC mobile phone (unique ID encrypted).
• We can provide the readers as well as the RFID cards– For tablets embedding NFC, no reader is
needed– For Mobile phone with NFC no card is
need.
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Real Cases
J&B Whisky (Paris)
Louis Vuitton (Singapore)
Disney (Cannes, France)
Roche (Paris)
Babyland (Tel Aviv)
Optic Duroc (France)
Longchamp
Kia
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J&B Whisky « Excentric Night »
• 3500 highly targeted guests in an extraordinary event.
• Tag’by allowed toTurn them into fans Extend the reach to their
hundreds of friendsBenefit from Facebook
« young and trendy » values
J&B Whisky Mechanism
• RFID support: bracelet• Registration: on site• Connection: specially
designed Kiosk• Publication: Photo + text
Louis Vuitton: Singapore Opening
• The highest level of refinement in an event
• Tag’by the most innovative photo-sharing experience:– Photos are taken by a
professional photographer– Presented on a Tablet PC by an
hostess– Shared on Facebook or by email
with an elegant RFID Card
Louis Vuitton Mechanism
• RFID Support an elegant Card• Registration: Hostess with Tablet PC• Connection: Tablet PC with RFID
reader• Publication: The photo taken with
event mention
Disney: Cars 2 at Cannes Festival
• Mothers get an invitation to be photo shooted with Cars and get the photo on her Facebook account
RFID Tag
Disney: The Mechanism
The mother registers on the
boothShe associates her
invitation tag to her
Facebook account
Publication of Cars 2 trailer video on the mother ’s wall with a text
message:« I’m on Cars 2
Photocall at Cannes »
After the photo shoot, the photos are added to her personal album with a Cars 2
frame
Babyland: Baby Exhibition in Tel Aviv
A Facebook animation• Every visitors that participates
to the Facebook lottery can win 300 €
• The 3 main Sponsors: Materna, Teva and Pampers have a link stations publishing branded messages and a professional photographer on their booth
• Results: 9 000 registrations, 5 000 photos, 22 000 posts… 1.7 millions of views
Babyland: Mechanism
Every visitors have a Babyland
RFID bracelet that they
connected to their Facebook
account
A Computer displays the
photos as soon as they’re taken
and RFID reader allows visitor to
publish the photo on his wall
The posted photo appears on
visitors wall with a message and a branded frame
Roche Foundation Seminar
• 300 attendees to a professional seminar in Paris
• Their mission: make the world better understand chronicle diseases
• Every participant could publish on his Facebook wall a predefined information for each conference he attended
• 30% offered their personal wall as a communication space to support this cause
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Roche Mechanism• Every attendee has an RFID sticker
on his badge• An hostess assists them to register
to their Facebook account• Four messages were scheduled to
follow conferences program • Attendees can post a new
publication after each conference• They used to check the post on
their mobile and expected friends reactions
Optic Duroc
• 50 Stores in France• Their Objective: Create a
loyalty card and recruit friends customers
• We created a specific RFID card to facilitate Facebook sharing
• Make customers post promotions on their wall
• Make them publish a photo of them wearing glasses
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Optic Duroc Mechanism
• Ipad Mirrors and Messages • One RFID reader on each
computer• The customer registers and
shares the good deal he just benefited from
• He takes photo of himself with the new glasses he just bought
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Mobile Station (Ipad)• Stations are simple tablet computers (Ipad or Android) hold by
hostesses • Some are used to take pictures that are posted on visitors wall with
watermarked logo• Others may display predefined messages or videos to post on their wall
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LongchampLaunch of the film « Oh! my bike »
KIAMotor Show 2012
Kia at Motor Show
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Ipads at the Motor Show On Facebook
Longchamp bloggers event
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Ipads in the street On Facebook
Get ready…
Social Marketing is coming EVERYWHERE
Contacts
Joël Bloch - joel@tagby.com• Tel: +33 1 44 54 53 82 / +852 81 91 40 24• Mob: +33 603 02 57 52
Jean-Yves Boublil- jean-Yves@tagby.com• Tel: +33 1 44 54 53 83• Mob: +33 611 08 20 69
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