SuperGuide Directory May 2012

Preview:

Citation preview

Directory advertising packages

Launched in January 2009 by Trish Power, author of DIY Super for Dummies, Super Freedom and other finance books, SuperGuide makes superannuation much easier to understand.

SuperGuide is the leading independent superannuation website for consumers.

No other website is focused purely on

superannuation information

Normally it is very difficult to get people to think about superannuation...

Learning the basics, researching how to boost their savings, retirement planning, comparing funds.

...but when someone visits SuperGuide they are in a superannuation frame of mind.

GenderGenderMale 57%

Female 43%

Source: Doubleclick Ad Planner, March 2012

Household income1.9 times more likely than the national

average to earn $100,000 or more

Audience interests3.6 times more likely than the national average to be

interested in Finance

Education

4.8 times more likely than the national average to have a Bachelor’s degree

Our unique audience has a

high value

LocationLocationAustralia 92%

You won’t find a more fertile

context in which to present your

finance brand.

Since then over 300 company listings have been created, which have been viewed over 70,000 times.

The SuperGuide Directory was launched in January 2011.

How can your company stand out?

Profiles for Featured Listings are viewed twice as much as a standard (free) listing.

We have also increased the size of Featured Listings to make them even more prominent.

And we now offer advertising packages where you can promote your company on the main SuperGuide information site, which receives over 100,000 visits each month.

These ads can also be targeted to a particular state, so you can be certain your ad is reaching people in your area.

ADVERTISING PACKAGE FEATURES

Featured Listings appear

prominently on the

SuperGuide Directory home page

All packages also include state-targeted ads on the information section of SuperGuide.com.au

Silver Ad displayed 10,000 times each month

Gold Ad displayed 30,000 times each month

Platinum Ad displayed 40,000 times each month

Platinum advertisers are also featured in

the monthly SuperGuide

email newsletter

(8,500 subscribers)

If you buy any advertising package, your SuperGuide Directory profile can also display videos from your youtube channel, and your latest tweets

Featured Listing

Silver package

Gold package

Platinum package

Featured Listing on SuperGuide Directory Yes Yes Yes Yes

State-targeted ad on SuperGuide.com.au - 10,000 views

per month30,000 views per month

40,000 views per month

Profiles can feature Youtube and Twitter - Yes Yes Yes

Ad in monthly SuperGuide email newsletter - - - Yes

3 months $150 $400 $700 $1,000

Packages available 25 20 10 5

All prices exclude GST

For more information contact

Robert Barnes

robert@superguide.com.au

0418 203848