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John White of 4T2,co.uk explores how you can use the internet to promote your business, from SEO to affiliate; partnership marketing to viral marketing
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Successful online marketingSuccessful online marketing
John White
www.4T2.co.uk
Why are you here?Why are you here?
To network
To get out of work early
For advice on how to generate improved revenuesfrom your online investment
Why are you here?Why are you here?
The most important question in online marketing is not:
“What content shall I place on my website?”
Web strategy basicsWeb strategy basics
1. Who do I want to visit my site?
2. How will they find it?
3. What do I want them to do when they are there?
But my brand isnBut my brand isn’’t famous t famous
Brand AwarenessBrand Awareness
Brand AwarenessBrand Awareness
Brand AwarenessBrand Awareness -- everybody up! everybody up!
Sit down if you have not got:
A website
Your web address printed on your person right now
Your web address visible outside your office
Your web address on your car
Your web address on a flyer at this event
Your web address on this screen right now:
www.4T2.co.uk
Affiliate marketingAffiliate marketing
Affiliate marketingAffiliate marketing
Affiliate marketingAffiliate marketing
Created affiliate scheme with AffiliateFuture.co.uk
Campaign went live on a four websites offering a 5% commission rate
Better deal than with travel agents (15-30%)
Included a Pay Per Click campaign
90 websites joined the scheme within six weeks
£25 - £30k worth of additional bookings per week
PartnershipsPartnerships
PartnershipsPartnerships
Benefit from their search engine rankings / marketing
Cost effective utilisation of third party technology
Benefit from directory style listings if you have USPs
PartnershipsPartnerships
Identify websites that your customers frequently visit
Can you help this business make more profit for less work?
Approach the company and form a partnership
AdvertisingAdvertising
Jakob Nielsen suggests web savvy adults suffer from banner blindness
Children cannot distinguish banners from online content
A typical CTR (Click Through Rate) is around 0.5%
Search enginesSearch engines
Search enginesSearch engines
4T2 have had great success recruiting via Pay Per Click advertising
Network MarketingNetwork Marketing
Viral MarketingViral Marketing
Viral MarketingViral Marketing
Viral MarketingViral Marketing
PRPR
Building a websiteBuilding a website
Does this site offer the service I am looking for?
What makes it special?
Do I trust the company?
How can I complete my objective?
Will I go back?
ConclusionConclusion
Focus on your key audiences
Make the desired actions easy to complete
Differentiate your brand
Drive traffic with wide ranging marketing
Successful online marketingSuccessful online marketing
John White
www.4T2.co.uk
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