Structuring, Enabling, Operationalizing

Structuring,Enabling,Operationalizing

The Corporate Social Media Summit – June 14, 2012

@spredfast @jimrudden

You Already Know Your Social Structure

100+ social accounts

15Brands/Groups/

Geos

6 monthsfirst re-organization

“Our delegates are a diverse mix of roles and responsibilities across our company – we have marketers that have decades of experience yet limited social exposure, we also have relatively young professionals with maybe five years in the working world that grew up with the explosion of social media.

But the common thread among them all is this – an energy and passion for bringing social media to ARAMARK and a willingness to challenge the status quo and embrace change.”

Diane VetterVP, Consumer Strategy

Half Your Company on Social?

• Marketing

• Recruiters

• Customer Care

• Communications

• Product Specialists

• Lead Generation and

Sales focused staff

• Store Managers

Enabling people to use social to do a great job

Four To Dos for Operationalizing

Structuring,Enabling,Operationalizing

The Corporate Social Media Summit – June 14, 2012

@spredfast @jimrudden