Strengthen Your Personal Branding - Rajiv Khurana

Rajiv Khurana CMC FIMC www.thepersonnellab.com

Intellectual Property: Rajiv Khurana

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Concepts of Personal Branding Ingredients of Personal Branding

Online actions for Personal Branding Measurement of Personal Branding

OUR CONTACT WITH OUTSIDE WORLD

•What we do •How we look •What we say •How we say

WHO are YOU?

Outstanding Standing out

lf Packagin

1937 Think and Grow Rich by Napoleon Hill. 1981 Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. Popularized by Tom Peters. Other names:

Impression management Online identity management Reputation capital Reputation management

All of us need to understand the importance of branding. We are CEOs of our own companies:

Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters in Fast Company

Pvt. Ltd.

Marketing and

Branding

Personal and

Professional Development

BRAND A promise

kept over time

BRAND A promise

kept over time

मर पास माा ह…

सकडो म एक हजारो म एक लाखो म एक करोडो म एक

मर पास माा ह…

मरा मनना, मरी मननी...

माा taught

If wealth is lost, Nothing is lost, If health is lost, Something is lost, If CHARACTER is lost, Everything is lost.

BRANDING

Personal Branding…

Is for anyone who wants to do business online or offline! Figure out what makes you unique and advertise it to the world!

Personal Credibility Promotability Potential Spotting Positive Reputation Powerful Leadership Professional Standing

Benefits

Talent Passion

Experience

Values

Strengths Ideals

Where does it work? not

जो दिखता ह वो बिकता ह

Values: “My principles are…”

Beliefs: “I am motivated by…”

Reputation: “I am known for…”

Behaviour: “My personality is…”

Skills: “I excel at…”

Image: “My style is…”

Reliable Assertive Jovial Innovative Virtuous

G N I D N A R B Personal

Build yourself

Authenticity Be before you do

Behaviour Stay right

Credibility Do what you say

Receive feedback

Articulate needs Position your VALUE

Avoid self promotion Seek ‘mindshare’

Nurture network

Grow beyond card exchange

Me. Me. Me.

Deliver and monitor

Invigorate learning and packaging

Nourish presence in social media and web

Give more

G N I D N A R B Strengthen Your Personal

Online

Be active

Online

Recognize, endorse and recommend others

Online

Avoid cynicism, criticism and dirty messages

Online

Note progress of people; compliment

Online

Develop content

Online

Involve and engage in groups

Online

No overbearing messages – religious, political, communal…

Online

Give respect to section 66A, IT Act.

Me Pvt. Ltd. Strengthening Personal Brand

Measuring my Impact

Business possibilities, repeats, longevity, recall…

Respect, Affection, Reputation, Awe!

Ambassadors of Goodwill and referrals + engagement

Number of views, likes, endorsements, invites, shares, retweets…

Die-hard friends from business associates and acquaintances

To find yourself, think for yourself.

- Socrates

rajiv@rajivkhurana.com 9810211256

Strengthen Your Personal Branding - Rajiv Khurana

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