Strategy Quotes

All men can see these tactics whereby I conquer, but what

none can see is the strategy out of which victory is evolved.

Sun Tzu

In McKinsey's world, all of life is one of two things: strategy

or organization.

Tom Peters

Strategy without process is little more than a wish list.

Robert Filek

The first strategy of war is an armed force that is fully

mobilized and consumed with the desire to win. Without that,

all other strategies are vain.

Napoleon Bonaparte

What is the aim or purpose of strategy? To improve our ability to shape and adapt to unfolding

circumstances, so that we … can survive on our own terms.

John R. Boyd, USAF

Strategy is not the consequence of planning, but

the opposite: its starting point.

Henry Mintzberg

Perception is strong and sight weak. In strategy it is important to see distant things as if they

were close and to take a distanced view of close things.

Miyamoto Musashi, 1584? – 1645

Leadership is a potent combination of strategy and character. But if you must be without one, be without the

strategy.

Norman Schwarzkopf

However beautiful the strategy, you should

occasionally look at the results.

Winston Churchill

Strategy without tactics is the slowest route to victory.

Tactics without strategy is the noise before defeat.

Sun Tzu

A satisfied customer is the best business strategy of all.

Michael Leboeuf

You have to be fast on your feet and adaptive or else a

strategy is useless.

Charles De Gaulle

The recognition of the tension between values and numbers is

the first requirement of the strategic manager, and it is the effective reconciliation of that

tension that marks a great manager.

Harold Evans

Consistent alignment of capabilities and internal

processes with the customer value proposition is the core of

any strategy execution.

Robert S. Kaplan

Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of

being different at what you do.

Michael Porter

Not everything that can be counted counts and not

everything that counts can be counted.

Albert Einstein

A dream is just a dream. A goal is a dream with a plan

and a deadline.

Harvey Mackay

Whatever failures I have known, whatever errors I have

committed, whatever follies I have witnessed in private and

public life have been the consequence of action without

thought.

Bernard M. Baruch

It's not the plan that is important, it's the planning.

Graeme Edwards

It is important not to ignore forecasts that are uncongenial.

Jib Fowles

We must ask where we are and whither we are tending.

Abraham Lincoln

Organizing is what you do before you do something, so that when you do it, it is not all mixed up.

A. A. Milne