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Designing experiences, rather than writing promises, is better for your team and clients.
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‘Strategist’ Is a Dirty Word
Design experiences, don’t write promises
The best client (and team) engagement is visual…Photo credit
Don’t let people down
Promises can be hard
to keep
Photo credit
Summarise objectives
Credit
Visualise positioning and brandingPhoto credit
Start architecting… together (with generalists)Photo credit
Wireframes are the design before the design…Photo credit
…so let the interface designers in earlyPhoto credit
The build enables a design and feature set…Photo credit
…so let the developers have their sayPhoto credit
Don’t brief the client (or next guy) with stacks of wordsCredit
Realise that strategy is about an experience…Credit
…so design experiences, don’t write promisesCredit
Andy Howard
User Experience Designer (slash Digital Strategist)
http://andyhoward.id.au
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