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This presentation is designed to help you forge new strategic partnerships, unleash your full leadership potential and leverage your extensive network of connections in all sectors to build strategic alliances that enhance and deepen your value proposition
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Strategic PartnershipsStrategic PartnershipsForge new strategic partnerships,
Unleash your full leadership potential and Leverage your extensive network of connections in all sectors to
Build strategic alliances that enhance and deepen your value proposition
Presented by Suzan E. Jenkins, CEO
Arts and Humanities Council of Montgomery CountyMarch 7, 2012
Strategic PartnershipsStrategic Partnerships
Consider whether there are businesses -- nonprofits, for profits, government and business people -- whose mission and ideology have some overlap with yours
Strategic PartnershipsStrategic Partnerships
Might you work together, expend the same or less resources, and yet extend the reach of both organizations?
Strategic PartnershipsStrategic Partnerships
Words to Live By:
Do your upfront work before jumping in!
Two critical first steps: First -Two critical first steps: First -
Develop a value proposition to guide your partnership strategy.
Two critical first steps: Second -Two critical first steps: Second -
Think carefully about the kinds of things you would and would not do.
Strategic PartnershipsStrategic Partnerships
Don’t make decisions on an ad hoc basis simply based on the proposal (idea) before you.
Strategic PartnersStrategic Partners
Know what you will and will not do upfront and have protocols, decision points, firewalls and authority clearly defined.
Things to consider: Things to consider:
Reputation Relationship Priorities Culture
Things to consider: Things to consider:
Direct and indirect costsSynergyExclusivity Process for joint decision making
Critical Success Factors:Critical Success Factors:
HonestyAddress conflicts of interestShareDo not keep score Trust
Strategic Partnerships = Many FormsStrategic Partnerships = Many Forms
Ad hoc and Simple -> Complex and Ongoing
One-time occurrences Joint content of materialsMedia RelationshipsJoint developmentAdvocacy
Strategic PartnershipsStrategic Partnerships
Endless Opportunities/Mutual Benefits
Strategic PartnershipsStrategic Partnerships
Questions?
Strategic PartnershipsStrategic Partnerships
Thank You!!
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