Strategic Intent Juliana Sa

drinking via osmosis

im possible Y

it´s more than STRATEGie

Yit has to with

why?

who said I cannot? yeah! of course I can... I mean we can_

what is strategy?

COMPETITIVE ADVANTAGES

• LOW LABOR COST• ECONOMY OF SCALE• JUST-IN-TIME

PRODUCTION• JAPANESE HR PRACTICES

• JOINT VENTURES• 10 – 20 YEARS

PLANNING• GLOBAL LEADERSHIP

THE BEST THE FIRST THE LEADER THE ONE

Y

AND MORE

AND MORE

what is strategy?

COMPETITIVE ADVANTAGES

• LOW LABOR COST• ECONOMY OF SCALE• JUST-IN-TIME

PRODUCTION• JAPANESE HR PRACTICES

• JOINT VENTURES• 10 – 20 YEARS

PLANNING• GLOBAL LEADERSHIP

THE BEST THE FIRST THE LEADER THE ONE STRATEGIC

INTENTY

AND MORE

AND MORE

#STRATEGIC

@garyhamel

Y

INTENT

@c.k.prahaladauthors

extra Harvard B.School@mohammad.ahmed

presentation HFU University@julianasa

jan.2015

STRATEGIC INTENT

some characteristics of strategic intent

Y

essence of winning

stable over time

PERSONAL EFFORT AND COMMITMENT

creativity

challenges

Y

SENSE OF URGENCY

COMPETITIVE FOCUS AT

EVERY LEVEL

SKILLS DEVELOPMENT

GIVE TIME BETWEEN CHALLENGES

RECIPROCAL RESPONSIBILITY

ESTABLISH CLEAR TARGETS (MILESTONES)

amplifying weak signals

Every employee should be able to benchmark

5 billion!

challenges

Y

SENSE OF URGENCY

COMPETITIVE FOCUS AT

EVERY LEVEL

SKILLS DEVELOPMENT

GIVE TIME BETWEEN CHALLENGES

RECIPROCAL RESPONSIBILITY

ESTABLISH CLEAR TARGETS (MILESTONES)

TOP MANAGEMENT

SHOULD BE ENGAGED AS

WELL AS BEING AWARE OF

IMPLICATIONS.

FOCUS THE ORGANIZATION

´S ATTENTION ON THE

ESSENCE OF WINNING!

MOTIVATING PPL BY

COMMUNICATING THE

VALUE OF THE TARGET!

LEAVING ROOM FOR

INDIVIDUAL AND TEAM

CONTRIBUTIONS!

SUSTAINING

ENTHUSIASM!GUIDE

RESOURCES

ALLOCATIONS!

management process

Y

FOCUS THE ORGANIZATION

´S ATTENTION ON THE

ESSENCE OF WINNING!

MOTIVATING PPL BY

COMMUNICATING THE

VALUE OF THE TARGET!

LEAVING ROOM FOR

INDIVIDUAL AND TEAM

CONTRIBUTIONS!

SUSTAINING

ENTHUSIASM!GUIDE

RESOURCES

ALLOCATIONS!

management process

Y

so what all those topics are related to?

FOCUS THE ORGANIZATION

´S ATTENTION ON THE

ESSENCE OF WINNING!

MOTIVATING PPL BY

COMMUNICATING THE

VALUE OF THE TARGET!

LEAVING ROOM FOR

INDIVIDUAL AND TEAM

CONTRIBUTIONS!

SUSTAINING

ENTHUSIASM!GUIDE

RESOURCES

ALLOCATIONS!

management process

Y

we can assume it´s about people!

= PEOPLE ???

STRATEGIC INTENT CREATES AN EXTREME

MISTFIT BETWEEN RESOURCES AND

AMBITIOUS!

...IS VERY CLEAR ABOUT ENDS AND VERY FLEXIBLE! IT REQUIRES CREATIVITY... AND

WHILE TOP MANAGEMENT LETS BRIGHT MINDS “FLY”,

THEY ALSO KNOW VERY WELL WHEN “TO BRING

DREAMERS BACK”!

LET IT GO BUT MAKE SURE YOU TOOK YOUR GPS!

INTRA – PRE – NEUR

IT WAS THE BOY FROM HARVARD!

I GUESS HIS NAME IS MARK!

SO WHO IS THE INTRAPRENEUR THEN?!

PERSONAL PAGE FRIENDS ON WEB

MY MOMENTS PICTURES!

AND MORE PICTURES! YEAH! PEOPLE LIKE HUGE

PICTURES!

INTRA – PRE – NEUR ENTRA – PRE – NEUR

Y

CINDYCINDY

CINDYANDREA

Y

the competitor couldn´t launch as fast as us!

MARKETING

R&D

SALES

TRADE MARKETIN

G Y

the competitor couldn´t launch as fast as us!

MARKETING

R&D

SALES

TRADE MARKETIN

G

we took $$ from MKT

team we calculated

the payback And we

bought all the cans from the

supplier!!! hahahhaha

Creating a sense of reciprocal

responsability is crutial because competitiviness

ultimately depends on the pace at wich a

company embeds new advantages deep

within its organization.

Could you read for me please?

Y

Uncovering a new competitive

advantage is a bit like getting a hot tip on a stock: the first person to act on the insight makes more Money than the last. Y

Could you read for me please?

Keeping score of existing advantages is

not the same as building new

advantages. An organization´s capacity

to improve existing skills and learn new

ones is the most defensible competitive

advantage of all.

Could you read for me please?

Y

Creating a sense of reciprocal

responsability is crutial because competitiviness

ultimately depends on the pace at wich a

company embeds new advantages deep

within its organization.

Keeping score of existing advantages is

not the same as building new advantages. An

organization´s capacity to improve existing

skills and learn new ones is the most

defensible competitive advantage of all.

Uncovering a new competitive

advantage is a bit like getting a hot tip on a stock: the first person to act on

the insight makes more Money than

the last.

So it´s our business! The company is also mine!

BUILDING LAYERS OF ADVANTAGE

SEARCHING FOR LOOSE BRICKS

CHANGING THE TERMS OF ENGAGEMENT

COMPETING THROUGH COLLABORATION

APPROACHES TO COMPETITIVE INNOVATION

Y

be careful!!!

Y

Managers move so fast due to careers development that offen they dont understand deeply about the business.

Moving fast can motivate to a good and fast result but also can be a strong pressure.

Acquisitions made with little attention to the problems!

Strategy of Hierarchy undermines competitiveness by fostering an elitist view of management.

Do you still think something is impossible??

Everything is possible!

Juliana Bocardo Sá

Thank you!Obrigada