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A presentation for Hootsuite University on how to use Storify for brands and storytelling
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How to Amplify Your Paid & Earned Social Media with Storify
It’s all about storytelling
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
BiographyXavier DammanCo-founder / CEOStorifyxdamman@storify.com@xdamman
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
Agenda1. The problem
2. The solution
3. What is Storify and how to use it?
4. Examples
5. More to read
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
Social media disappears off of streams
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
• Social media flows by quickly and is forgotten
• Nobody remembers what people/companies said yesterday
• Nobody remembers what other people have said about you yesterday
Only the people connected to your brand, see your content
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
• Only the people who are already converted to your brand, who are already following you, will receive your paid SM content.
• As a user, I can only see what the people I follow say about your brand / campaign.
Tell stories instead
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
• Create rich narratives and amplify your customers’ voices
• Highlight social media content that users would not have discovered
• Be agnostic - leverage content from across the web and social platforms to tell a cohesive story
• Stories last and are SEO and SMO optimized
What is Storify?
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
~ DEMO ~
October 2012 - confidential - xavier@storify.com
cocacolaCheer on #TeamUSA to London! Even better – say it on our Times Sq. billboard today, 11am-2pm ET http://cokeurl.com/tisq #CheersTeamCoke
promoted
Some examples
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
January 2013 - confidential - xavier@storify.com
‣ NewsCollect reports from the ground reported on social media, live blogging
‣ EventsConferences, sports, concerts, personal events (weddings, parties)
‣ DebatesCurate conversations, publish the highlights
‣ MemesCurate and publish highlights of a trending meme
‣ Content MarketingCurate the views from experts in your industry
‣ Micro sitesShow the social momentum around a product launch
All stories are social1,500 +stories a day
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
January 2013 - confidential - xavier@storify.com
Our users
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
January 2013 - confidential - xavier@storify.com
The leader in publishing social media
22 of the top 25U.S. news sites use
January 2013 - confidential - xavier@storify.com
Major brands, politicians and NGOs use dsdasds
January 2013 - confidential - xavier@storify.com
More to read
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
October 2012 - confidential - xavier@storify.com
October 2012 - confidential - xavier@storify.com
October 2012 - confidential - xavier@storify.com
Thank You!
xdamman@storify.com@xdamman
blog.hootsuite.comslideshare.com/hootsuitefacebook.com/HootSuiteUniversitytwitter.com/hootsuite_u
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