Stop Doing and Start Being

SCOOTER

CoCo

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• HOW WE CONNECT• TROUBLED MODEL• 3 IDEAS

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WHOS WITH US TODAY?

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• EXPERIENCES + INTERESTS

• EMOTIONS, PASSIONS, PAINS

• DESIRES, VALUES, HOPES

• THESE ARE EXPERIENCIAL-BASED

• CONNECTIONS

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DOHAVEBE

THINGWANTVALUE

INDUSTRIAL AGEINFORMATION AGE

CAPITOLISM

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DEVALUESCOMMODITYBROKEN CYCLEDOESN’T LAST.UNHUMAN.

NOT BASED ON EXPERIENCES.

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BEDOHAVE

VALUENATURERESULTS

BIG IDEABRAND BRIEFEXPERIENCE

TIMELINE

Think different.Expect more, buy less.Safety.

WHO YOU AREWHAT YOU DOWHY IT MATTERS

SHORT PHRASE THAT SUMS UP WHO YOU ARE, WHAT YOU DO AND WHY

YOU MATTER.

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WHAT CONSISTENTEXPERIENCES AM I MOST CONCERNED ABOUT?

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Q:Do I know what experiences matter most?Who’s involved with them?Are we getting feedback?

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WRAP UP Q’s:WHAT EXPERIENCE AM I COMMITTED TO CAUSE (BIG IDEA)

DO I KNOW ALL THE WAYS PEOPLE EXPERIENCE ME PERSONALLY? (BRAND BRIEF)

AM I AWARE OF THE MOST IMPORTANT EXPERIENCES THAT MATTER THE MOST?

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- Thank you!