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Travel Industry – At The Cusp Of Change
The $144 billion vacation rental industry with over million listings, has taken the travel industry by storm.
24% of leisure travelers are now choosing vacation rental homes over hotels and resorts.
Q & A
Vacation rental owners often grapple with questions related to receiving more customers/guests.
The answer seems to lie with smart marketing practices.
Is Your Vacation Rental Lost In The Crowd?
Top 10 search results in major search engines can help you standout
Higher Visibility - Higher bookings and boosts in occupancy
Three Reasons To Begin Marketing Your Vacation Rental Now
ZMOT
You will need to understand how to capitalize on this period known as the ZMOT, correctly
Potential clients decide in mere 3 to 7 sec.
Three Reasons To Begin Marketing Your Vacation Rental Now
Vacation Rental houses
70%
In the US alone, 87% of the population depends on the internet for travelling.
Three Reasons To Begin Marketing Your Vacation Rental Now
In today’s time and age it is important to understand how to scale your online presence and market your services effectively
The 8 Stepping Stones To Vacation Rental Marketing Success
1. Keywords are Important
Choose the keywords you intend to target.
Example just for your Reference:- Short tail Keyword: Vacation Rental
Long tail Keyword: Clearwater beach Vacation Rentals
2. Meta Data
The 8 Stepping Stones To Vacation Rental Marketing Success
• Meta tags with proper keywords are Important.
• Give an attractive two-liner (160 character) to catch the eye of your potential guests.
snippet of what Meta tags will look like on a search engine result
3. Website Design & Aesthetics
The 8 Stepping Stones To Vacation Rental Marketing Success
Replacing low quality photographs with quality pictures was the first step towards success for airbnb.
4. Call to Action
The 8 Stepping Stones To Vacation Rental Marketing Success
Some of the ‘call to action’ buttons on your vacation rental website can be,
• Toll free numbers
• ‘Book Now’ button
• ‘Check Calendar’ to see the availability of the rentals
• Chat options
• Social media links to share/ like/post tweets on your page.
Provoke an Immediate Response
5. Push for an Ad Campaign
The 8 Stepping Stones To Vacation Rental Marketing Success
• Potential clients decide in 3-7secs. If your ads shoot up in Google, your chances of being chosen are high
• Go for a display campaign with pictures of your beautiful vacation rental with appropriate ‘call to action’ buttons and other relevant details
Google Search Ad Google Display Ad
6. Rave reviews
The 8 Stepping Stones To Vacation Rental Marketing Success
Guests spend at least 30mins to read reviews before making bookings
Being a good host and attending to guests personally will also ensure positive reviews from the guests’ end. You can even capitalize on your reviews
7. Update Social Media
The 8 Stepping Stones To Vacation Rental Marketing Success
• Invite your clients to post reviews on your social media channels
• Make sure your website is integrated to major social networks,
• Social media channels also act as channels for branding and maintaining reputation
8. Are you mobile-friendly yet?
The 8 Stepping Stones To Vacation Rental Marketing Success
As per Google’s new algorithm change, your website needs to be mobile-friendly to boost your rankings on search results
It is wise to redesign your website if it is not mobile friendly yet
Final Words
• These are the pointers that you should ideally have on ‘priority’ checklist in order to have better ROI and to market your vacation rental more effectively
• If necessary, seek the help of SEO professionals to make your website stand out and to guide you with how you can market your vacation rentals more effectively
• Ultimately, prospective guests need to buy your service and it is the number of
‘conversions/booking’ that matter after all
More conversions= More revenue/growth for Vacation Rental
Owners= More happiness.
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