Step 1 establish your online presence as an agent

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Best Practices to Optimize Your LinkedIn Profile

November, 2013

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Disclaimer

This presentation is general in nature and has been prepared to enhance the participant’s knowledge and encourage discussions. It is not legal advice and is not a substitute for legal advice.

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Once you created your LinkedIn profile….

Optimize

For Search & Sales

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Your Profile Picture – 1st Element of your Profile

Clean & Professional

Profiles with a photo have 7 times more likely to be viewed

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How to Edit / Add a photo to your profile

Step 1: Click on Profile & Edit

Step 2: Upload a photo from your computer, smartphone or tablet- Option 1: If adding a photo for the first time – Click on “ + Add a photo”- Option 2: If updating a current photo, click on the “camera” icon on your existing photo

Option 2Option 1

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Make your name public – Available to anyone

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Update your Title - Headline

Communicate your value prop Optimize it for search results – keywords based!

Fact: Name & Title are the 2 First items viewed on your profile

How should a prospect - who never met you - think of you?

You are more than “just” an insurance agent!

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Create your own LinkedIn URL

• Optimize it for search• Shorten it and use it on your business cards, emails and other

supports

Ste

p 1

Ste

p 2

Ste

p 3Note:

If your name is taken, add the initials of your middle name

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Add all your contact information

Make it easy for your clients, business partners and prospects to find all the means to contact you

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Summary - 4 Sections

Organize your summary in 4 sections

Host videos, industry analysis, presentations & news

Section 1: Build trust & Value PropIntroduce yourself as a professional, years of experience, specialties, your business philosophy, value that you add to your clients, your VALUE PROP!

Section 2: Introduce your agencyTell more about what sets your agency apart, years in business, location, number of customers, etc.

Section 3: Make yourself personableShare your personal interests, involvement with local communities, including business organizations, etc.

Section 4: Call to ActionInvite visitors to connect with you if they have any questions, or to stay in touch with you so that they can receive your “News Updates” on LinkedIn

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Host content on your profile in one click!

Ste

p 1

Videos Industry Report

Business News

Ste

p 2

Copy a link from YouTube, any major news sites & SlideShare to upload a doc.

Ste

p 3 Upload a file, including videos,

power points, PDFs, images, directly from your computer

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Adjust your settingsMake your activity feed public

Step 2

Step 3

In a sales context, anyone, including professionals who are not connected with you on LinkedIn yet, should see

business related content that you share on LinkedIn

Step 4

Step 1

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Adjust your settings Make your photo public

Anyone who is looking at your LinkedIn profile, even if they are not logged-in to LinkedIn, should be able to see your picture.

Remember: You are using this profile as a sales tool!

Step 2

Step 3

Step 1

Step 4

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Adjust your settings Make your public profile public

Step 2

Step 3

Step 1

Anyone who is looking at your LinkedIn profile, even if they are not logged-in to LinkedIn, should be able to see your

informationRemember: You are using this profile as a sales tool!

Step 4

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More tips and best practices coming up

Stay Tuned

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Need help with LinkedIn for Sales & Marketing?

Contact Eric Brunetto from The Hartford @ www.linkedin.com/in/ericmb