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Starwood Global Web Services
Program Management PortfolioBy Michael J. Goldrich
Rebranding
• Starting in 2005, Starwood started a three-year initiative to redesign their branded websites to correlate to the new core values and differentiated positioning of each of their brands in the marketplace.
• The following slides are snapshots of revitalized branded websites.
Launched the new Sheraton.com
Launched the new Luxurycollection.com
Launched the new Lemeridien.com
Launched the new Aloft.com
Launched the new Element.com
Launched the new SPG.com
Launched the new Whotels.com
Launched Globalization of brands/property content sites into 6 languages including:
Chinese, Japanese, German, French, Italian, and Spanish
Launched new Meetings site
Enhanced Property Content
Fourpoints.com
Westin.com
Stregis.com
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