Start Social Selling on LinkedIn

StartSocial

Selling on

LinkedInThree Best Practices

www.proresource.com

Marketing

20 years of experience in marketing, public relations, social media.

Founded in 2007, ProResource has a unique method of doing

customer development designed specifically for

small technology businesses.

Our clients are software companies, MSPs, VARs and IT services vendors.

www.proresource.com

Judy Schramm, CEOProResource, Inc.

Why LinkedIn?• 400 million members, the largest

professional network on the Internet

• Founded in 2003 as a place to upload and share resumes, has become a powerful resource for social selling

“LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.”

Ken Krogue“89. 9% of top sellers view LinkedIn as essential,compared with 12.8% of others.”

Jill KonrathArdath Albee

CREATE A COMPELLING PROFILE

ExpertiseJob descriptions

SkillsProjects

EducationVolunteer

OrganizationsPatentsHonors

Publications

ResultsAchievements

RecommendationsEndorsements

AwardsWell-known employers

Universities

FitSummaryHeadline

Quirky-----

ConnectionsSkills

Groups

IMPROVE SEARCH RANKING

How LinkedIn Search Ranks Results

1. Relevance• 1st level connections with profiles close

to 100% complete plus the most connections and groups in common

• 1st level connections by level of completeness

• 2nd level connections by level of completeness

• 3rd level connections by level of completeness

• Shared groups by level of completeness

• Everyone else by level of completeness

2. Keywords

• Name• Headline• Company name• Job title• Skills

www.proresource.com

What Does LinkedIn Mean by “Completeness”?

A “complete” profile includes:• Your industry and location• An up-to-date current position

(with a description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections

People with a “complete”

profile get 40x opportunities

www.proresource.com

4 Simple Ways to Rank Higher

1. Completeness - Fill out most sections of the profile.

2. Keywords - Make sure you have keywords in the most important places.

3. Connections - Connect with others your desired visitors are likely to be connected to.

4. Groups - Join groups they are likely to be in (look at their profile for ideas).

www.proresource.com

POSITION YOURSELF AS A SUBJECT MATTER EXPERT

Share Interesting Articles

Publish Blog Posts

“Boost” Your Blog Posts

Special Offer• To thank you for attending the webinar, I’d like

to offer you a free LinkedIn Strategy Session– We can talk about how to use LinkedIn for your

specific situation– 30 minutes, phone or Skype– Regularly $99 – FREE for you!– To schedule, email judy@proresource.com

Questions?

Judy SchrammProResource, Inc.703-824-8482jschramm@proresource.com

www.linkedin.com/in/judyschramm

@proresource

http://blog.proresource.com/

Lots of LinkedIn tips in the blog!