Standard charter bank Bangladesh Media planning, Strategy & Digital Communication

Group Member

MD. Raj Sarker Sourav ChakrabortyMD. Moniruzzaman

MD. Abdur Rahaman Irin Parvin

Media planning, Strategy & Digital Communication

About SCB

• Today, Standard Chartered Bank is the largest international bank in Bangladesh with 26 Branches & Booths and 83 ATMs; employing over 2,000 people. We are the only foreign bank in the country with presence in 6 cities – Dhaka, Chittagong, Khulna, Sylhet, Bogura and Narayanganj; including the country's only offshore banking units inside Dhaka Export Processing Zone (DEPZ) at Savar and Chittagong Export Processing Zone (CEPZ).

Recent Achievements

Bank of the Year award by The Banker in 2013, 2012 & 2010

Enhancement of Micro finance: BRAC, BURO, TMSS, ASA, MSS, Sajida Foundation

Received “Letter of Appreciation” from the Governor of Central Bank for achieving the Agriculture and Rural Credit Disbursement target for the fiscal year 2013-2014

‘Best Bank’ for Corporate Social Responsibility for 2006 by Bankers’ Forum

‘Best Consumer Internet Bank’ at the Global Finance Awards in 2013

'Best Trade Finance Bank in Bangladesh' by GTR in 2011

Best Retail Bank in Bangladesh' award by The Asian Banker in 2011

'Best IT Use Award' by Bangladesh Association of Software & Information Services (BASIS) in 2009

Standard Chartered Bangladesh spending by Media

Cabal TV Network

Internet

Direct mail

Bill Board

Passenger Stand

Standard Chartered Bank Bangladesh Strategy

Define the brand. Set up a Goals. Choose a Best way how to

our offer can reach at Clint. Try to give our Company

Them. Number and size of

advertising. Try to collect Clint feedback.

Global Banking Strategy

• Globally most banks have a larger wholesale sector than consumers sector. Standard Chartered Bank in Bangladesh however is unique because it has an impressive divide of 60% wholesale banking the 40% consumer banking making a leader in retail customer banking.

WHAT IS MEDIA PLANING?

Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

Media Planning

• TV Advertising

ATM & INTERNET BANKING• I have also made huge strides

in improving consumer banking in Bangladesh by being the first bank to establish a wide variety of essential services being a leader in product innovation developing new technologies and offering the most comprehensive consumer banking amenities in the country they set up the first ATM introduced the first credit cards established the first 24 7 call centers as well as Internet Banking kiosks.

Services of Standard Chartered Online Banking

Following are the comprehensive range of services of Standard Chartered Online Banking:

1. Account Information: Customers can make balance enquiry for both banking accountand credit card.2. Transaction enquiry: transaction enquiry of banking account and credit card up to 1yr.3. Fund Transfer: provides customers with the ultimate convenience in transferring Funds.

Types Fund Transfer:

1.Funds can be transferred between Standard Chartered accounts (local currency &cross-currency).2.Funds can be transferred to registered other (third party) Standard Chartered3.account (local currency only).4. Funds can be transferred to registered accounts held with other banks (localcurrency only).

CSR BY STANDARD CHARTERED BANK

• Standard Chartered is also committed to the community of widgets apart of employees from the bank joined JAGGO on universal Children's Day to bring awareness about education for the poor.

• Out of all the CSR are programs Standard Chartered most renowned and it should have been “seeing is believing”. which works with eradicating preventable blindness around the world Bangladesh was the flagship country for its mind they are the first bank in the country to consistently work for its restoring the outside of underprivileged people they have an operation theatre and children's ward at Islam eye hospital. which provides cataract surgery to at least twelve thousand patient every year over the years or something also provide IT support Islam eye hospital periodically volunteer help keep the hospital grounds they painted the children's ward.

DIGITAL COMMUNICATION THROUGH CSR

• SCB also takes pride in being an advocate of the Arts every year they have a program called celebrating life which provides platform of recognition for photographer, filmmakers and lyricist in partnership with the national newspaper The Daily Star program which is a wide audience and is great exposure for its participants.

Conclusion

Banks are beginning to treat digital channels as mainstream options rather than alternative mechanisms for customer service. IT heads at banks are focusing on strengthening these channels to sell financial products and acquire customers. Digital platforms are critical for banks as a staggering volume and frequency of daily transactions are executed electronically. Digitization will lead to an overall reduction of operational costs and transactional overheads. Front-end transformation solutions ranging from customer interaction management right up to channel innovation put the customer in the driver’s seat, enabling the bank to grow its customer base and offer an enhanced portfolio of tailored services. Technology results in sustainability and continuity in the progressive amelioration of service quality, anytime and anywhere banking, focused product delivery, cross-selling and multi-channel touch points.